YEP ITS LONG BUT IF YOU NEED MORE LEADS THEN RELAX AND READ IT.
We have a simple lead funnel set up thats allowing me to book about 15 appointments a week for either kitchen or bathroom remodels. The funnel is really simple but I thought I'd share it and try to explain the process from cold traffic to closed deal in the most simple way possible.
It basically starts with a targeted Facebook ad. When I say targeted I mean that I set my Facebook ad up so it only gets shown to people who are researching about remodeling there home. (Yes Facebook knows this about you and completely stalks you).
The ad is NOT pitching a service and isn't trying to get them to agree to a free estimate this is a HUGE mistake. Only 3% of people are ready to have you out for an estimate right now. 70% are maybes. The 70% is defiantly thinking about remodeling and there not ready to buy right this second but they can be convinced and that's what we're gonna do. Btw your competition is only targeting the 3% and losing big time.
So our goal with this ad is to capture the entire 73%. We want to capture everyone in a 25 mile radius that's even remotely interested in remodeling there home and we want to turn them all into buyers.
The way we capture all those people is by offering a free guide or advice in the Facebook ad that they can download.
So they click the ad because they see that your not attempting to sell them on anything like all your competitors ads are and they get directed to a landing page where they enter there email and get the free guide sent to there email inbox. Now you have there email address stored.
Right after they type in there email address on that landing page and hit send to get the guide they immediately get directed to a Thank You page that's thanks them for downloading the guide and pitches them on a special one time offer that's only good while there on this page.
We make them an irresistible offer for booking an appointment while there on that Page and a ton of them do. Boom we just captured the 3% that are ready to buy now and convinced a good portion of the maybes with our irresistible offer that it makes sense to get a estimate now and not wait.
So let's talk about the free guide for the people who said no to the thank you page offer and only wanted the guide. Your not going to just be sending out random info. That's what most people don't understand. Your free guide is designed to sell your company as trust worthy, an authority in the space, and at the end your guide will pitch them one more time on getting an estimate now. That brings you a ton more leads right then and there. The guide is basically a methodical sales pitch but the homeowner just thinks there reading a guide and doesn't realize there being persuaded big time!
For the people that still don't apply for an estimate they will go onto your email list and will continue to be marketed to and pitched on getting an estimate every so often.
For the people that set an appointment with you we call them right away with a script to make sure we get them qualified properly and get the appointment set every single time.
We go out to the house on appointment day, measure it up, put the estimate together, sit down with the homeowner and go through the presentation and close the deal on the very first meeting.
We also canvass the area around every existing job and usually close atleast 3-4 more deals in that same neighborhood. It probably sounds like really simple stuff to a lot of you but I know there's some contractors that don't know exactly what a funnel looks so like so I just thought I'd share what we have set up to book a bunch of appointments and what I set up for my contractor clients that I consult with in addition to my own business.
What your basically doing is targeting homeowners that aren't ready to buy right now and that your competitors are completely ignoring and your turning those people into buyers through the funnel process.
This process consistently books us 15 or so appointments every single week on autopilot like clockwork. We also have funnels set up for room additions, new home builds, windows, and a couple other products. It works for everything if done right.
With a regular website your sending people to a busy store where they don't know what to do next, with a lead funnel there getting sent to the best appointment setting salesman every single time and this salesman never has a bad day or messes up and works 24/7. The homeowner gets a perfect message everytime and you get appointments booked with everyone who's qualified on autopilot.
Sorry for the long post let me know if you have any questions.
We have a simple lead funnel set up thats allowing me to book about 15 appointments a week for either kitchen or bathroom remodels. The funnel is really simple but I thought I'd share it and try to explain the process from cold traffic to closed deal in the most simple way possible.
It basically starts with a targeted Facebook ad. When I say targeted I mean that I set my Facebook ad up so it only gets shown to people who are researching about remodeling there home. (Yes Facebook knows this about you and completely stalks you).
The ad is NOT pitching a service and isn't trying to get them to agree to a free estimate this is a HUGE mistake. Only 3% of people are ready to have you out for an estimate right now. 70% are maybes. The 70% is defiantly thinking about remodeling and there not ready to buy right this second but they can be convinced and that's what we're gonna do. Btw your competition is only targeting the 3% and losing big time.
So our goal with this ad is to capture the entire 73%. We want to capture everyone in a 25 mile radius that's even remotely interested in remodeling there home and we want to turn them all into buyers.
The way we capture all those people is by offering a free guide or advice in the Facebook ad that they can download.
So they click the ad because they see that your not attempting to sell them on anything like all your competitors ads are and they get directed to a landing page where they enter there email and get the free guide sent to there email inbox. Now you have there email address stored.
Right after they type in there email address on that landing page and hit send to get the guide they immediately get directed to a Thank You page that's thanks them for downloading the guide and pitches them on a special one time offer that's only good while there on this page.
We make them an irresistible offer for booking an appointment while there on that Page and a ton of them do. Boom we just captured the 3% that are ready to buy now and convinced a good portion of the maybes with our irresistible offer that it makes sense to get a estimate now and not wait.
So let's talk about the free guide for the people who said no to the thank you page offer and only wanted the guide. Your not going to just be sending out random info. That's what most people don't understand. Your free guide is designed to sell your company as trust worthy, an authority in the space, and at the end your guide will pitch them one more time on getting an estimate now. That brings you a ton more leads right then and there. The guide is basically a methodical sales pitch but the homeowner just thinks there reading a guide and doesn't realize there being persuaded big time!
For the people that still don't apply for an estimate they will go onto your email list and will continue to be marketed to and pitched on getting an estimate every so often.
For the people that set an appointment with you we call them right away with a script to make sure we get them qualified properly and get the appointment set every single time.
We go out to the house on appointment day, measure it up, put the estimate together, sit down with the homeowner and go through the presentation and close the deal on the very first meeting.
We also canvass the area around every existing job and usually close atleast 3-4 more deals in that same neighborhood. It probably sounds like really simple stuff to a lot of you but I know there's some contractors that don't know exactly what a funnel looks so like so I just thought I'd share what we have set up to book a bunch of appointments and what I set up for my contractor clients that I consult with in addition to my own business.
What your basically doing is targeting homeowners that aren't ready to buy right now and that your competitors are completely ignoring and your turning those people into buyers through the funnel process.
This process consistently books us 15 or so appointments every single week on autopilot like clockwork. We also have funnels set up for room additions, new home builds, windows, and a couple other products. It works for everything if done right.
With a regular website your sending people to a busy store where they don't know what to do next, with a lead funnel there getting sent to the best appointment setting salesman every single time and this salesman never has a bad day or messes up and works 24/7. The homeowner gets a perfect message everytime and you get appointments booked with everyone who's qualified on autopilot.
Sorry for the long post let me know if you have any questions.
