Replacing my high mileage work van shortly with a nice pickup truck. Was considering putting logos on the doors and tailgate. Still in debate about it. Any input?
Millworker
Some localities require you to have your vehicles identified as such.
Consider it pay-once advertising: Once it's on there, the cost per day/mile/whatever is free!
Consider it pay-once advertising: Once it's on there, the cost per day/mile/whatever is free!
I am a firm believer in lettering my trucks and forklift. A lot of generals I work with wont allow signs on the site. They cant stop the advertising on my truck and equipment. That way people know who is really doing the work. A good business sign is a sign of a good business. As already stated, don't drive like a nut bar with your name all over the truck lol.
I don't have any signage on my truck.
I don't really want to advertise the fact that there are tools in it.
I don't need to attract tire kickers.
Probably miss out on a few jobs though.
Everybody I do work for is a recomendation from someone I know.
I definately think about it sometimes.
I try to look professional by not driving a piece of crap, and by doing good work.
I don't really want to advertise the fact that there are tools in it.
I don't need to attract tire kickers.
Probably miss out on a few jobs though.
Everybody I do work for is a recomendation from someone I know.
I definately think about it sometimes.
I try to look professional by not driving a piece of crap, and by doing good work.
My partner and I lettered our work trailer when things slowed down. We are licensed as a general contractor and the trailer is lettered that way.
We can, and do build customs, or just frame, or just side......
The problem is that we prefer to work as a sub doing Millwork packages.
So when we are on the job site of a builder that prefers not to letter their trucks/trailers, there has been some confusion and questions. Even though it should be obvious what we are doing by that stage of the build.
I know it is a bit of a sore subject for at least one builder. Another one was hesitant also because of it.
I think that the trailer has been lettered for 3 years and has not brought in one call. Everything we do is by referrals.
Maybe in a larger market??
We can, and do build customs, or just frame, or just side......
The problem is that we prefer to work as a sub doing Millwork packages.
So when we are on the job site of a builder that prefers not to letter their trucks/trailers, there has been some confusion and questions. Even though it should be obvious what we are doing by that stage of the build.
I know it is a bit of a sore subject for at least one builder. Another one was hesitant also because of it.
I think that the trailer has been lettered for 3 years and has not brought in one call. Everything we do is by referrals.
Maybe in a larger market??
I refer people who need concrete to a guy in town with a lettered truck. He was doing some work for the town and you can just tell who knows what they are doing. I also send people to another guy in town who does carpentry and roofing, general stuff . I know he is a decent guy.
Thing is both of those people are going to say it was referral, but I spot them from their trucks and the lettering. I get used to who is who and can spot them out of the corner of my eye.
If their trucks wernt lettered I wouldnt make the connection I do.
But my truck isnt lettered either. I honk at everyone .
Thing is both of those people are going to say it was referral, but I spot them from their trucks and the lettering. I get used to who is who and can spot them out of the corner of my eye.
If their trucks wernt lettered I wouldnt make the connection I do.
But my truck isnt lettered either. I honk at everyone .
I have my trucks lettered. Other than that, I don't advertise at all. Not even in the phone book. I have had several previous customers tell me they drove by my house to get my number off the truck. I have done work for them, but they had lost my number.
I have also been told, by customers, "I see your trucks all over town."
Also for new customers, when I pull up, I hear, "I've seen your trucks all over." This instantly makes them feel better about calling. People like to hire someone they have some sort of connection with. Even if it is just seeing your truck in the past. Not to mention seeing your truck working at a house where they know the person.
Word of mouth is the best advertising, but when previous customers give out your name, they don't always have all your information with them.
Lettering has worked well for me.
I have also been told, by customers, "I see your trucks all over town."
Also for new customers, when I pull up, I hear, "I've seen your trucks all over." This instantly makes them feel better about calling. People like to hire someone they have some sort of connection with. Even if it is just seeing your truck in the past. Not to mention seeing your truck working at a house where they know the person.
Word of mouth is the best advertising, but when previous customers give out your name, they don't always have all your information with them.
Lettering has worked well for me.
I have pretty much quit all advertising, with the exception of my trucks and I buy some apparel. All of my trucks, trailers and equipment are lettered and look pretty much the same.
This is the first year I haven't purchased any yellow pages ads, been downsizing it for a few years. Now I just need to get a good website.
This is the first year I haven't purchased any yellow pages ads, been downsizing it for a few years. Now I just need to get a good website.
Attachments
After having logos on my van and truck for 4 years I always ask where customers got my name. Only once has someone said they saw it on my truck. I do smaller one/two day handyman size jobs so I get a ton if referrals. The downside is that my trailers and van have been broken into 3 times during that 4 years and we know what that cost. I took the logos off and haven't had a break in for last 2 years. I loved the professional look of my logo on my truck and so did the bandits.
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