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Discussion Starter · #1 ·
I am new here...hello. The field I work in puts me in front of a lot of contractors and information on how they can build their client base. I am not here to promote anything, but I do come across helpful information weekly, and just thought it might get the most use in a place like this. That said, here is some of that info....

http://www.inc.com/businessmoves/ohanlon/social-medial.html

Great article and a new initiative by inc.com to focus on contractors. If you haven't seen it yet, check it out.
 

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Your Smart Marketing Guru
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20 Posts
I wanted to read into what's in the link but it already says 'page not found'.

As for why social is good for contractors, here's what I think:

The use of social media in internet marketing for a variety of businesses is actually gaining a huge popularity and attention over the years.

The reason behind this is that social media marketing (SMM) leads you and your business to:

1. Create a brand
2. Have more potential and loyal customers
3. Gain increase in traffic and leads
4. Achieve increase in sales and conversions
5. Become an authority in your line of business
6. Build valuable relationship within your industry

If you want to use SMM, just make sure that you:

1. Create fresh, unique and valuable content
2. Listen to and learn from your audience and focus your posts from what you’ve discovered from them.
3. Engage or interact with your audience or target customers through comments or messages and never forget to answer their questions or inquiries.
4. Always include a call to action. These may either be to comment, to like, to share, etc. These actions not only increases you engagement but also widens your reach and even increases your search engine visibility.
5. Track you competitors, analyze their strategies and do better than them.
 

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Registered
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21 Posts
The reason behind this is that social media marketing (SMM) leads you and your business to:

1. Create a brand
2. Have more potential and loyal customers
3. Gain increase in traffic and leads
4. Achieve increase in sales and conversions
5. Become an authority in your line of business
6. Build valuable relationship within your industry

If you want to use SMM, just make sure that you:

1. Create fresh, unique and valuable content
2. Listen to and learn from your audience and focus your posts from what you’ve discovered from them.
3. Engage or interact with your audience or target customers through comments or messages and never forget to answer their questions or inquiries.
4. Always include a call to action. These may either be to comment, to like, to share, etc. These actions not only increases you engagement but also widens your reach and even increases your search engine visibility.
5. Track you competitors, analyze their strategies and do better than them.
I agree with everything you said here! Social takes a good amount of time, but the more you do it, the more routine it will become. Just be genuine and personable and always think "Would this be something I would share or comment on"
 

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Vendor
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28 Posts
In 2014, it's not so much about what you do with marketing...it's about what your competitor is doing.

Ideally, you need an all inclusive approach. Social, and content SEO are musts. PPC is debatable. Stay ahead of the game by posting quality, fresh content to your site several times a week, and a few months from now, you'll be quite happy you did.
 
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