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With all the fruity advertising methods that have been in the news lately - people renting out their foreheads, casinos buying bread with the shape of Jesus on it...
It got me wondering that with everybody so concerned with the new buzz word "mindshare" and trying to get it anywhere they can, how come I don't see companies using one of the older, more established and proven methods, mimicking what you see at Nascar, which is buying space on somebodies company vehicle for their company logo? Is any of this going on but I just didn't know?
It seems a contractor with 10 vans running around town would be a good place for Dewalt to buy some space on those vans and have their logo running around town being shown off, not only to civilians in the neighborhoods the vans drive in, but think about the associated tradesman that the van deals with daily seeing it. Contractors are always going to Home Depot and lumber yards, what better to have then people walking by a parking lot full of vans with their logo on them?
Stores used to get free signs from CocaCola if they put the Coke logo on them, you still see these everywhere. Why wouldn't Milwaulkee pay for your company logo to be put on your truck if you put theres on it too?
Anybody ever seen this before or approached a manufacturer about this?
It got me wondering that with everybody so concerned with the new buzz word "mindshare" and trying to get it anywhere they can, how come I don't see companies using one of the older, more established and proven methods, mimicking what you see at Nascar, which is buying space on somebodies company vehicle for their company logo? Is any of this going on but I just didn't know?
It seems a contractor with 10 vans running around town would be a good place for Dewalt to buy some space on those vans and have their logo running around town being shown off, not only to civilians in the neighborhoods the vans drive in, but think about the associated tradesman that the van deals with daily seeing it. Contractors are always going to Home Depot and lumber yards, what better to have then people walking by a parking lot full of vans with their logo on them?
Stores used to get free signs from CocaCola if they put the Coke logo on them, you still see these everywhere. Why wouldn't Milwaulkee pay for your company logo to be put on your truck if you put theres on it too?
Anybody ever seen this before or approached a manufacturer about this?