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I'd like to share a bit of "advice" (and I'm using that term loosely), and/or experience we've gained over the last few years. We've seen our traffic and lead generation soar this year to the point where our business is up almost 30% this year over last. Even with all of the Artic Vortexes and miles of snow we've endured this winter.
There are several approaches to take when doing a trade or home show. Obviously, your booth space needs to catch someone's eye and be appealing to look at. When it comes to your booth, you can end up paying THOUSANDS of dollars for a custom backdrop, pop up type displays. Often times these come with separate podiums (often converted from the carrying case for the pop up backdrop) and maybe even literature racks or shelving of some type.
But we are a small company and something custom like that, is far, FAR out of the budget consideration. So, what to do? Well, we've invested in digitally printed Vinyl backdrops. I designed these myself using MS WORD, saved them as a PDF and had them made. They are very heavily stitched around the edges and have built in grommets to hang them with ("S" hooks on the draping poles).
We always get a booth that's 20' wide, so I had these first two made 6' wide and 7' tall (the back drop curtains separating the booths are generally 8' tall). In retrospect, we could have easily made them a foot or two shorter in height. They cost me less than $200 each shipped. It took less than three weeks to get them.
Taking up the 8' in the center of our backdrop, is our main company banner which is 8' wide by 3' tall and cost us less than $100. What's absolutely silly, is when I had this made, I didn't even mention a thing about entry doors (which has become our niche)
. But, I figured with the door banner to one side of it, the message would still come across just fine.
I also have a smaller 4' wide x 2' tall banner that I put on the front of my 4' literature table which you will see in the next pics. So for right around $500 bucks.... we can set up an eye catching booth 20' wide. Maybe not as glitzy as some, but definitely functional.
There are several approaches to take when doing a trade or home show. Obviously, your booth space needs to catch someone's eye and be appealing to look at. When it comes to your booth, you can end up paying THOUSANDS of dollars for a custom backdrop, pop up type displays. Often times these come with separate podiums (often converted from the carrying case for the pop up backdrop) and maybe even literature racks or shelving of some type.
But we are a small company and something custom like that, is far, FAR out of the budget consideration. So, what to do? Well, we've invested in digitally printed Vinyl backdrops. I designed these myself using MS WORD, saved them as a PDF and had them made. They are very heavily stitched around the edges and have built in grommets to hang them with ("S" hooks on the draping poles).
We always get a booth that's 20' wide, so I had these first two made 6' wide and 7' tall (the back drop curtains separating the booths are generally 8' tall). In retrospect, we could have easily made them a foot or two shorter in height. They cost me less than $200 each shipped. It took less than three weeks to get them.


Taking up the 8' in the center of our backdrop, is our main company banner which is 8' wide by 3' tall and cost us less than $100. What's absolutely silly, is when I had this made, I didn't even mention a thing about entry doors (which has become our niche)

I also have a smaller 4' wide x 2' tall banner that I put on the front of my 4' literature table which you will see in the next pics. So for right around $500 bucks.... we can set up an eye catching booth 20' wide. Maybe not as glitzy as some, but definitely functional.