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Maximizing your marketing and turning estimates into sales can involve something as simple as the time of day you are calling back prospects. If you are dealing with someone in business, be it self-employed or in a management position in a company keep the following in mind:
- Between the hours of 9-11 a.m. is the best time to call, fax, or email and get a prompt reply because this is the time period in which your customers can generally afford to give the most attention to your message.
- The later you call, the more you are likely to have to deal with competing distractions.
- Historically, this is the most likely time period to find your customer on the job.
- Most people are in a more receptive mood at this time of day. Traditionally, one's energy level is the highest during this time frame, therefore more open and receptive.
- Best of all, your lazy competition will not likely be conducting business yet.
How do you take advantage of this situation? Set yourself up for it. When first making contact with the customer and assessing the job, if you can't give them an estimate right then and there and they fit the above criteria as a business owner or manager, get their business number and ask them if it is alright to call them the next morning to fax them the numbers and go over the details. According to people in the know, this technique can translate into higher percentages of conversions of prospects to sales.
- Between the hours of 9-11 a.m. is the best time to call, fax, or email and get a prompt reply because this is the time period in which your customers can generally afford to give the most attention to your message.
- The later you call, the more you are likely to have to deal with competing distractions.
- Historically, this is the most likely time period to find your customer on the job.
- Most people are in a more receptive mood at this time of day. Traditionally, one's energy level is the highest during this time frame, therefore more open and receptive.
- Best of all, your lazy competition will not likely be conducting business yet.
How do you take advantage of this situation? Set yourself up for it. When first making contact with the customer and assessing the job, if you can't give them an estimate right then and there and they fit the above criteria as a business owner or manager, get their business number and ask them if it is alright to call them the next morning to fax them the numbers and go over the details. According to people in the know, this technique can translate into higher percentages of conversions of prospects to sales.