Profit percentage based or after what? There are so many to choose from - mark up on materials, mark up on subs, mark up on labor ect... I would mark up for the lead left behind on the customers framed walls from my pencil if I could.
First the true meaning of profit must be determined. I feel it is the money a business makes on top of all their costs both overhead and direct. With this in mind, Base your profit on the exposure or risk each individual project requires. (i.e. a GC who provides a clean work site, without other trades in your way. Who pays within terms. Who treats you and your staff with professionalism. We would put a lower profit margin on vs. The slow paying, difficult to work with etc.. Reason I want more of the good client.
Every job is different and the answer to all jobs is: As much as I think I can get. I think you will find most guy target somewhere from 20-50% on their bread and butter type work. Also I think you will find the larger the job the less markup. For example, on repair work I too can markup 500%, but I could never pull that off on a roof replacement.
I markup a little different than most guys. I figure my direct costs for the job then add in my projected overhead based on an estimate of how many days the job will take to complete, then add in how much money I want to make on the job which is quite often an arbitrary number plucked from my imagination.
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