I just received a lead from our website and made an appointment
to see the job. I checked our web tracking and found out how long
this customer spent on every page of the website. Since most of us
need 1 to 3 leads a day it doesn't take a lot of time to research a
lead sometimes before they even call. Talk about qualifying a lead!
Is it an unfair advantage or just anticipating the prospects needs
before they are even expressed to us. To take it even further, is it
possible to structure a website in a way to collect all kinds of info
about the prospect without their knowledge? No personal info,
just info about what they are interested in. Is it ethical?
George
Painting in Toronto
to see the job. I checked our web tracking and found out how long
this customer spent on every page of the website. Since most of us
need 1 to 3 leads a day it doesn't take a lot of time to research a
lead sometimes before they even call. Talk about qualifying a lead!
Is it an unfair advantage or just anticipating the prospects needs
before they are even expressed to us. To take it even further, is it
possible to structure a website in a way to collect all kinds of info
about the prospect without their knowledge? No personal info,
just info about what they are interested in. Is it ethical?
George
Painting in Toronto