Website insight

JBM said:

You should express this to Aaron. For $500 a month some of that is the management costs, right? but there should be fine tuning with the ppc results you are getting. As well as split testing copy.

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There are a lot of kitchen remodeling experts in the country, most of whom are independent interior decorators or are consultants in decorating supplies stores. These Arlington Heights experts usually also have their own team of experts to handle all aspects of remodeling including carpentry work, electrical work, plumbing, and finishing. Among the services that you might expect to see in professional listings of remodeling experts include: concept design and floor plan, construction plan, budget estimates, material selection and sourcing, and project management and supervision. You will find that these professional decorators who have had significant experience in their field over the years would also be able to source great deals for you in terms of sourcing your decorating materials and fixtures – they usually have contacts and suppliers who extend discounts for the business that they bring in. Aside from looking through listings of professional decorators on the internet or in your local business pages, you can ask around and get referrals from your family, friends, and neighbors who have contracted remodeling professionals recently.

You want to carefully check the background of these decorating Arlington Heights professionals to see whether they have the kind of expertise you are looking for and have proven to be reliable in the services that they provide as evidenced by their satisfied customers – looking at pictures of previous jobs they have done would give you an idea about the quality of work that they do. Interviewing your shortlist of potential decorators would give you a chance to ask other pertinent questions that would further demonstrate their knowledge in industry trends and construction practices. Note also the kind of training and educational credentials these Arlington Heights professionals have by way of licensing and certification as evidence of their dedication to the improvement of their practice and their adherence to strict ethical and professional standards. Reputable decorating and remodeling contractors would often have licenses, certifications, and memberships to the National Kitchen and Bath Association, the American Society of Interior Decorators, and the American Institute of Architects among others – for check also with the Better Business Bureau to make sure that there are no adverse reports involving the contractors you wish to hire for your Arlington Heights kitchen remodeling project.

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RMconstruction said:

I was thinking of creating a website but from what you're saying I might not. I think that just by setting yourself apart from competitors by offering things like mobile payment as well as working on advertising locally that should generate enough word of mouth to generate new customers.

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cbscreative said:

To a degree that's true, but you have many different types of visitors/clients so it's more in the presentation than anything. Although you don't want to overwhelm any of your visitors by putting a "wall of text" in their face as soon as they arrive, not having detail available will be a turn off to many as well.

You have to meet the needs of visitors at many different stages of their buying process, plus the different personality types that digest the information differently. Some I'll just call "executive types" because they want just the facts, simple, quick, only what's important to make a decision so they can move on to the next item on their busy list. Others won't make a decision until they explore every possible consideration. And you have everyone in between.

To explain how to accomplish this would make a very long post, but the condensed version is you have to map out the visitor path for each type of person and need, then provide a logical and obvious flow for them to follow. Even for the people who don't read in great detail, just knowing you have the information often provides a confidence boost.

The idea that lots of text is an automatic turn off is incorrect, but you are right that no one wants to be bombarded with it.

Careful using the word All Todd, it's not all of us. :laughing:

Like Amelia said stating that she's critical of these companies, that's definitely an accurate assessment. I tried to think of a clever response to her content quote but I think it speaks all it needs to on its own. Well, almost, if you Google snippets of it you'll find it even more enlightening.

As I see it there are two extremes. One is that what we as SEO people do is some trade secret that should be guarded so the general public can never be allowed to know about it. The other is that SEO is easy. Some SEO is easy. Some concepts are simple. But as a whole, SEO is only easy until 10 other companies get serious about ranking for the same search terms you want. After that it gets increasingly difficult since the first page only has 10 spots available.

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