Print the url (web address) on EVERYTHING you do. Newspaper ads, business cards, flyers, door hangers, yard signs... EVERYTHING.
I get a lot of people who heard about me in the paper, and then visited my website. Thats great because they can see how great we are before calling. It also makes our company look more professional than others.
If your looking for web traffic then look into www.google.com/adwords With this program you can buy key words that your after and direct people to your website.
Back links are useful for getting listed by google and yahoo. According the the SEO experts, content is king! Your site needs to be search engine friendly as well as useful for your potential customers.
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