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Registered
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2,456 Posts
Need a space here.
" with Hardwood Flooring.Need a Handyman? "

Get you site submitted and verified. Get your analytics tracker, etc from G.
Look OK, but I don't see 'Call Now!' anywhere. No other 'mail now' type links. No phone # in plain view. I hear the 'call to action' link is important.
If you don't have a gazillion searchable pages ON your site, ditch the search button. Why entice a surfer to leave? He probably will.
 

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I own stock in FotoMat!
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13,042 Posts
Keep this in mind: Just me.




Service Page:
Loose all the capital letters and bold text.



FAQ page:
services, not service's
needs, not need's
Specifics, not specific's.
Too many words are capitalized that don't need to be.

This would look a lot nicer if it wasn't sitting on a chair in your house:


The four links you have make no sense. What advantage is there to your customer base?

Move your Contact page up higher on the list, preferabally right under Home.
 

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Super Moderator
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11,969 Posts
Just my impression-but the "nail your trim" line will turn off a large demographic. I'm pretty sure that you were aware of the connotation, but if you weren't it needs some consideration.
 

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Project Manager
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2,642 Posts
Just a few thoughts:

1. The actual website name - I honestly thought this thread was about a joke website - not an actual business website. I think you will turn away more people than anything.

2. I notice you are in PA (like myself) - you need to get your PA Home Improvement Contractor Registration Number somewhere on that website. For example, you mention in FAQ's that you are licensed - perfect place to put your number.
 

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Web Dude
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153 Posts
Haha I'm glad I wasn't the only one who saw how funny "nail your trim" was.

On the website:

Love the testimonials, well done

Pics are beautiful, really like the work. Play them up some more.

Now here is where you may stop liking me:

Text is way way way too small. Unless your target market is 20-35, I'd bump the font up.

Need some headings and breaks in that chunk-o-text, make it easier to read. On top of that, the copy is very much I, Me, We; change it to a more how the customer benefits. It's not that you can nail up chair rail, it's that you can give that old world charm and character to a home.

Navigation is too small font wise, and isn't prominent enough design wise. Make it easy for the visitor to find whatever they came to the site for.

Which brings me to the next point, I'm not sure what you're using this site for? Build awareness of your company? Position yourself as an expert? Generate some new leads? It's looking a lot like an online business card / brochure, not a lot like a marketing tool.

****Screeching brakes!****


Just realized there is a lot of we, when really it's just a me. All over your page is we can...we do...we will, but on your blog you state that you're a one man shop. If you don't want to rewrite your copy to a more customer oriented view (which will help conversions), at the very least change all the we's to me's.

In your blog post it sounds like you're very proud of the work you do, so I would put that into focus. Go for the consummate craftsman as opposed to talking about a "we" that doesn't exist.

****Back to our regularly scheduled review****


I like your blog posts, but someone must of told you bolded text was important for SEO ranking. They didn't tell you that it's not that important at all, but how important the following is:

1. Doing keyword research (knowing what keywords will bring you traffic, and that you have a chance to rank for are)

2. Using keyword density (the amount of times said keyword appears on a page)

3. You should only be going after 1 - 2 keywords per page.

4. Your title tag is the sweet lady of it all


Write for humans first. If I had to read "Hi everyone, how is your HOME? ...as well as the installation of a new RAILING" I'd get annoyed pretty fast. Bold sparingly, and only the words you want your visitors to key on.

It reminds me of the Seinfeld episode where Elaine adds exclamation points to every sentence of her ex-boyfriend's books she's editing (Electronic beer to the first person who can name her boyfriend...he's the one with the glasses from Malaysia that Kramer wants.)

No call to action. What do you want them to do? Phone you for an estimate, shoot you an email with their details, read your new blog posts? Gotta make it clear to your visitors what you want them to do next, or they won't do anything at all.

You don't have anything in place to capture contact details, so how are you going to market to all those hot prospects that visit your site but don't drop you a line? You know they are hot prospects because very rarely is someone surfing the net looking to check in on all their local contractors, so they either have a project in mind right now or are shopping people to line one up. You're letting all your fish slip outta your net!

Did a brief look at SEO, but I would just suggest you change the title tags to something more SEO friendly, research the keywords you want to go after and beef up the density, and make sure you or your web fella install the Wordpress SEO plugin.


--

Hope I wasn't too harsh, but with pics and work like that I think you could do a lot better. However, just my $.35 worth :)


I'm baaaaaaaaaaaaaaackkkkkkkkkkkk :)
 

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Registered
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209 Posts
Bingo! J hit the nail on the head here - or - should I say "nailed your trim" lmfao! No pun intended. But man, when I hear a term like that, I'm thinking of a classic porn title!:laughing:

I would also second that motion by J Sullivan on your on-site web details etc..


Haha I'm glad I wasn't the only one who saw how funny "nail your trim" was.

On the website:

Love the testimonials, well done

Pics are beautiful, really like the work. Play them up some more.

Now here is where you may stop liking me:

Text is way way way too small. Unless your target market is 20-35, I'd bump the font up.

Need some headings and breaks in that chunk-o-text, make it easier to read. On top of that, the copy is very much I, Me, We; change it to a more how the customer benefits. It's not that you can nail up chair rail, it's that you can give that old world charm and character to a home.

Navigation is too small font wise, and isn't prominent enough design wise. Make it easy for the visitor to find whatever they came to the site for.

Which brings me to the next point, I'm not sure what you're using this site for? Build awareness of your company? Position yourself as an expert? Generate some new leads? It's looking a lot like an online business card / brochure, not a lot like a marketing tool.

****Screeching brakes!****


Just realized there is a lot of we, when really it's just a me. All over your page is we can...we do...we will, but on your blog you state that you're a one man shop. If you don't want to rewrite your copy to a more customer oriented view (which will help conversions), at the very least change all the we's to me's.

In your blog post it sounds like you're very proud of the work you do, so I would put that into focus. Go for the consummate craftsman as opposed to talking about a "we" that doesn't exist.

****Back to our regularly scheduled review****


I like your blog posts, but someone must of told you bolded text was important for SEO ranking. They didn't tell you that it's not that important at all, but how important the following is:

1. Doing keyword research (knowing what keywords will bring you traffic, and that you have a chance to rank for are)

2. Using keyword density (the amount of times said keyword appears on a page)

3. You should only be going after 1 - 2 keywords per page.

4. Your title tag is the sweet lady of it all


Write for humans first. If I had to read "Hi everyone, how is your HOME? ...as well as the installation of a new RAILING" I'd get annoyed pretty fast. Bold sparingly, and only the words you want your visitors to key on.

It reminds me of the Seinfeld episode where Elaine adds exclamation points to every sentence of her ex-boyfriend's books she's editing (Electronic beer to the first person who can name her boyfriend...he's the one with the glasses from Malaysia that Kramer wants.)

No call to action. What do you want them to do? Phone you for an estimate, shoot you an email with their details, read your new blog posts? Gotta make it clear to your visitors what you want them to do next, or they won't do anything at all.

You don't have anything in place to capture contact details, so how are you going to market to all those hot prospects that visit your site but don't drop you a line? You know they are hot prospects because very rarely is someone surfing the net looking to check in on all their local contractors, so they either have a project in mind right now or are shopping people to line one up. You're letting all your fish slip outta your net!

Did a brief look at SEO, but I would just suggest you change the title tags to something more SEO friendly, research the keywords you want to go after and beef up the density, and make sure you or your web fella install the Wordpress SEO plugin.


--

Hope I wasn't too harsh, but with pics and work like that I think you could do a lot better. However, just my $.35 worth :)


I'm baaaaaaaaaaaaaaackkkkkkkkkkkk :)
 

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Banned
Joined
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306 Posts
Grats on getting a site up and running! Looks like the Hardest part is done, and everyone who posted above gave great tips.

I think the screw heads should all line up. Anal customers and most electricians will get a migraine. Fix it for your customers, I love the effect it'll have on the electricians.

Also, My wife and I drove behind a van whose lettering read "Well Hung Drywall". We got a chuckle out of it, and it was memorable, but I wonder if I'd give them a call. You may want to have some business cards with the "Nail your Trim" slogan on it, and hand them out to people who will appreciate the humor, but to the general public it may not have the effect your after.

I like the gallery, Keep adding and organizing it. I bet that will get a lot of people's attention.
 

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Nest Home Improvement
Joined
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890 Posts
Haha I'm glad I wasn't the only one who saw how funny "nail your trim" was.

On the website:

Love the testimonials, well done

Pics are beautiful, really like the work. Play them up some more.

Now here is where you may stop liking me:

Text is way way way too small. Unless your target market is 20-35, I'd bump the font up.

Need some headings and breaks in that chunk-o-text, make it easier to read. On top of that, the copy is very much I, Me, We; change it to a more how the customer benefits. It's not that you can nail up chair rail, it's that you can give that old world charm and character to a home.

Navigation is too small font wise, and isn't prominent enough design wise. Make it easy for the visitor to find whatever they came to the site for.

Which brings me to the next point, I'm not sure what you're using this site for? Build awareness of your company? Position yourself as an expert? Generate some new leads? It's looking a lot like an online business card / brochure, not a lot like a marketing tool.

****Screeching brakes!****


Just realized there is a lot of we, when really it's just a me. All over your page is we can...we do...we will, but on your blog you state that you're a one man shop. If you don't want to rewrite your copy to a more customer oriented view (which will help conversions), at the very least change all the we's to me's.

In your blog post it sounds like you're very proud of the work you do, so I would put that into focus. Go for the consummate craftsman as opposed to talking about a "we" that doesn't exist.

****Back to our regularly scheduled review****


I like your blog posts, but someone must of told you bolded text was important for SEO ranking. They didn't tell you that it's not that important at all, but how important the following is:

1. Doing keyword research (knowing what keywords will bring you traffic, and that you have a chance to rank for are)

2. Using keyword density (the amount of times said keyword appears on a page)

3. You should only be going after 1 - 2 keywords per page.

4. Your title tag is the sweet lady of it all


Write for humans first. If I had to read "Hi everyone, how is your HOME? ...as well as the installation of a new RAILING" I'd get annoyed pretty fast. Bold sparingly, and only the words you want your visitors to key on.

It reminds me of the Seinfeld episode where Elaine adds exclamation points to every sentence of her ex-boyfriend's books she's editing (Electronic beer to the first person who can name her boyfriend...he's the one with the glasses from Malaysia that Kramer wants.)

No call to action. What do you want them to do? Phone you for an estimate, shoot you an email with their details, read your new blog posts? Gotta make it clear to your visitors what you want them to do next, or they won't do anything at all.

You don't have anything in place to capture contact details, so how are you going to market to all those hot prospects that visit your site but don't drop you a line? You know they are hot prospects because very rarely is someone surfing the net looking to check in on all their local contractors, so they either have a project in mind right now or are shopping people to line one up. You're letting all your fish slip outta your net!

Did a brief look at SEO, but I would just suggest you change the title tags to something more SEO friendly, research the keywords you want to go after and beef up the density, and make sure you or your web fella install the Wordpress SEO plugin.


--

Hope I wasn't too harsh, but with pics and work like that I think you could do a lot better. However, just my $.35 worth :)


I'm baaaaaaaaaaaaaaackkkkkkkkkkkk :)

Jake is Elaine's boyfriend
 

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Registered User
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153 Posts
The "nail your trim" line may get you all the high end Hooker business in town. I hear they spend a lot on trim.
 

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Web Dude
Joined
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153 Posts
Agree with TimberTom, the only reason I don't go into calling out design aspects (unless it directly relates to you making money) is design is so subjective. One man's trash is another man's treasure, if I had a nickle for every site I thought looked bum but others loved I'd be rich, (insert corny, mega lame cliche here).

Remember this though:
The people that need to love the design are the site visitors.

Too many people base there site appearance on what looks they like, and forget to take into account how the visitor is going to feel about the design.

Everything on the web must be built from a visitor/customers view to be effective.
 

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Registered
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125 Posts
Discussion Starter · #17 ·
small steps...lost the search box..( it was only for the site itself )...I didn't like it anyway. Edited some keywords, a little text here n there... recently got access to upload photos and what not.

Dry humor...it isn't for everyone. I didn't select this url, and expressed concern when I was told. But for now..it stays, no matter what I do I'm not gonna make everyone happy. So...dry humor it is.

And thanks again for the input, even yours "J" :D Its nice when you can get honest feedback without alotta " I just told ya what I thought you wanted to hear " bullsh_t


I have more changes planned, right now I just dont have the time...it'll come.
 

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Web Dude
Joined
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153 Posts
At the very least, your site name will be memorable. If you're going for that type of business "persona" and looking to attract like minded customers, don't worry about it :)

Different gets noticed. If it works out positively for you is as of yet up in the air, but good luck!

On another note, design is integral in a website, so don't ever listen to anyone that asks how your site would look with no graphical elements. Remember this though, design isn't about making your site pretty - it's about moving the visitor down the sales pipeline.

Words like element hierarchy, ease of use, simple - predictable - consistent navigation should be the main words thrown about when you're talking web design. Razzle dazzle comes second to getting whatever the visitor wants from your website as easy as possible.

But a little razzle dazzle is key :)
 
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