In commercial we always stand the boards up, especially on rated walls, that way we don't have flying edges.
In residential we have always ran the boards horizontal in most cases, not sure why we do it that way, we just always have, I think because it is easier to hang, because one guy can put the bottom board up by himself with a board lifter and then stack the top board on top of it by himself, and by staggering the joints, it is easier to hide the butt joints.
If the guy needs 8' boards, he could just cut the 12' boards down.