Well, They are doing it wrong. And yes, I work not just nationally, I work globally, to corner a local market is pretty easy using these tools. You just have to believe...and hustle. It's not dropping an ad in the YP or doing a mailer and letting that stuff do the heavy lifting, to win online...you gotta drink the kool-aide first of all, and then you have to work it one relationship at a time. There is no CPM in social. It's old-school, local butcher shop type marketing.
For example, I assume you have a client or customer who follows you on Twitter or FB Right? Have you ever looked in their stream and figured out what they are into? Maybe they like the Packers. Well, when you finish that ManCave for Mr. Jones, maybe you drop a signed Aaron Rogers football in the room as a thank you. The guy would love the football more than the new room. And all because you paid attention to what HE was saying on twitter or FB. Now that is serving your customer.
For the record. I met Darren via Twitter, and we hired him. :clap: