Up until about two and a half years ago, I never considered using flyers or door hangers to advertise my painting services, however, having read the amazing response rate that some of you on this forum claimed to be getting out of your flyers, I decided to give it a try.
In the past two or so years I have put out about 20,000 (professionally designed) door hangers in targeted neighborhoods, hitting each area every 2-3 months. So far, these ads have generated not one single lead (zero for 20,000!!!). The only responses I have had are from people who are nowhere near in the market for a paint job (i.e.: the guy who wants his 3500 sq ft interior painted for $500.00, paint included), not to mention a few clinically insane people (no kidding).
I hate to just dump a valid – and inexpensive – form of advertising that has worked for others, but…wtf. Has anyone here found a way of using door hangers and flyers to generate serious leads? If so, what’s the trick?
(The reason I’m starting this thread in this forum, and not in marketing & sales, is that I want feedback from painting contractors. I know that flyers and door hangers can be effective for other trades, such as handy-man services…I’m just not sure that it’s the way to go for a company that does mid to high-end residential repaints)
In the past two or so years I have put out about 20,000 (professionally designed) door hangers in targeted neighborhoods, hitting each area every 2-3 months. So far, these ads have generated not one single lead (zero for 20,000!!!). The only responses I have had are from people who are nowhere near in the market for a paint job (i.e.: the guy who wants his 3500 sq ft interior painted for $500.00, paint included), not to mention a few clinically insane people (no kidding).
I hate to just dump a valid – and inexpensive – form of advertising that has worked for others, but…wtf. Has anyone here found a way of using door hangers and flyers to generate serious leads? If so, what’s the trick?
(The reason I’m starting this thread in this forum, and not in marketing & sales, is that I want feedback from painting contractors. I know that flyers and door hangers can be effective for other trades, such as handy-man services…I’m just not sure that it’s the way to go for a company that does mid to high-end residential repaints)