We obviously sharge them our cost then we add our markup. If the price for material is higher then obviously our cut is higher.The thread sort of begs a question - when you upsell say from timberline 30 to 40 year shingles. Do you actually charge more than the difference in cost?
I agree 100%. We did my clean up guy's parents house, they asked about the upgrade price on premium landmarks.Ed the Roofer said:Regarding upgrading for only material cost, you would be operating at a loss.
I've been to a few of the "round table" meetings. You talk about everything including why the shingles are so expensive to problems with certain materials. You get a nice lunch and then they start mailing you polo's. I've got 6 or 7...FWIW.... when I worked for a wholesale roofing-siding-window distributor, we stocked GAF, OC, Certainteed, Tamko and when needed due to a large storm, Elk. Out of those, Certainteed was by FAR the most contractor friendly. They have yearly round table sessions called Professional Roofers Advisory Councils. They would bring in 20-30 of the areas roofing contractors and do an all day "round table" discussion on what problems local roofers were having. It could be absolutely ANY topic the roofers wanted to talk about. From problems with CT to lead generation, compitant subs, problems with suppliers, lead generation, building profits, selling more jobs etc. In fact, the first hour of the session was soley devoted to coming up with the topics those in the room wanted to cover.
It was quite unlike what GAF offered when they came to town. It was ALL about GAF and why their programs were the best, what they required for roofers to become certified etc. Their sessions weren't about the contractors at all. Unless it was how to sell Country Manor to make more money.
As for warranty response, CT and Tamko were always very good with OC coming in a strong third. GAF it seemed was more "corporate" in how they dealt with warranty issues where CT and especially Tamko were both extremely "personal" in their approach with HO's.
To give my $0.02 to the OP's question, I would not limit myself to a single product offering unless it was an exclusive. And in shingles, that just doesn't happen. Sell what your comfortable with as an "everyday" choice, but don't limit yourself to other products and manufacturers out there.
A lot of customers buy shingles because they like how they look. Even though all the brands have pretty much the same color blends, they can be very different in how they drop the blends on the shingle and most especially how they handle the shadow band. All of which can make a huge difference in how the shingle looks on the roof.