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Looking for suggestions of creative swag (small branded items given away free for promotional purposes) to give away at home show we will be exhibiting at in a few months. Any swag you have seen recently that would appeal to a homeowner audience?
 

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Discussion Starter · #4 ·
I like the magnetic screwdriver. I am really trying to find something more original that stands out. Pens and pencils everyone does, they are not unique enough.
 

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I like magnetic chip clips. You want things that people use and will be out as much of the time as possible. Pens are okay, but like it was said everyone gives them out. The way to do pens is to do nice ones that the ladies will keep in their purse and use all of the time. It has to be nice enough not to make it in the junk drawer.

Screwdrivers are okay, but they get lost, go in the garage or work bench and are quickly forgotten about.

I also picked up several key chain bottle openers for the man of the house. Yes they will go in the drawer, but hopefully it gets put in the bar drawer or at the bar and is used to open up a few bottles and is noticed. Conversation ensues and I get a call. :)
 

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I like magnetic chip clips. You want things that people use and will be out as much of the time as possible. Pens are okay, but like it was said everyone gives them out. The way to do pens is to do nice ones that the ladies will keep in their purse and use all of the time. It has to be nice enough not to make it in the junk drawer.

Screwdrivers are okay, but they get lost, go in the garage or work bench and are quickly forgotten about.

I also picked up several key chain bottle openers for the man of the house. Yes they will go in the drawer, but hopefully it gets put in the bar drawer or at the bar and is used to open up a few bottles and is noticed. Conversation ensues and I get a call. :)
I am usually far to wasted at the bar to notice the bottle opener lol :thumbup:
 

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This might not be any help,....but anything with your name one it will work! Have you ever saw a brick salesman drive up on the job and open his trunk and start passing out hats, shirts, lineblocks or pencils? it looks like a gang of young'uns around an ice cream truck :laughing:

In all seriousness, go to your local print shop or marketing shop, they can put your name on anything. I've done pens, pencils, note pads, calendars, shirts, 'bout everything. You might be surprised how much someone appreciates a good pen. :thumbsup:
 

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Hair Splitter
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This might not be any help,....but anything with your name one it will work! Have you ever saw a brick salesman drive up on the job and open his trunk and start passing out hats, shirts, lineblocks or pencils? it looks like a gang of young'uns around an ice cream truck :laughing:

In all seriousness, go to your local print shop or marketing shop, they can put your name on anything. I've done pens, pencils, note pads, calendars, shirts, 'bout everything. You might be surprised how much someone appreciates a good pen. :thumbsup:
Anything will not work, but your premise is correct. Getting your name in front of them as much as possible is never bad, unless it crosses the line of pushy.
 

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It may depend on your service to a degree..... but in the oil field drilling and services industry.... we did great with ball caps.

We would distribute to the drilling crew our caps (with our phone number) to the crew as soon as a rig moved onto location.

The crew would be wearing them, and when the pusher needed our service, our phone number would be there right on half/most of his crews heads.

Might work for crane services and framing crews, or maybe foundation crews and concrete co's or pumping services.... or applications where you can get direct exposure to those who may be using your service.

A ball cap is constantly seen, not like a pen or gizmo in the tool bag.

Just an idea

EDIT: If you are in a hard hat environment, the crews liked stickers almost as much.
 

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Sweaters... I have a few from previous employers and wear them all the time, might be on the expensive side but depending on what kind of work you do it could work out well.

One of those sweaters is from a framing sub and they gave all kinds of clothing out to their guys, subs, site supervisors, other contractors, crane operators, truck drivers etc. A really good chunk of guys on the developments had the company name on their clothes. Made it look like the company was a pretty big deal.
 

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CQC said:
Looking for suggestions of creative swag (small branded items given away free for promotional purposes) to give away at home show we will be exhibiting at in a few months. Any swag you have seen recently that would appeal to a homeowner audience?
What about small tape measures on key chains? If they're for HO at a home show, they might start using them right there at the show and think about how handy and thoughtful your company is. Another thought would be reusable bags. I'm always glad to get a bag at trade shows so I can carry my swag. I also like rulers but that's just because I'm always looking for mine to make straight lines.
 

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Sweaters... I have a few from previous employers and wear them all the time, might be on the expensive side but depending on what kind of work you do it could work out well.

One of those sweaters is from a framing sub and they gave all kinds of clothing out to their guys, subs, site supervisors, other contractors, crane operators, truck drivers etc. A really good chunk of guys on the developments had the company name on their clothes. Made it look like the company was a pretty big deal.
I have nice hoodies made every year to give to all my GC's for Christmas. They really appreciate them, and I think it's pretty cool when people see a GC in town wearing my sweat shirts...
 

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Thinking back to the last trade show I was at people were pretty much vultures, they didn't care what it was that was being given out and they cared even less if they needed it, they just felt it was owed to them.

The concept of the screwdriver worked really well, because they were demoing a lock that they said could be installed in 5 minutes with only a screwdriver, so they handed you the lock and a screwdriver and walked you through the steps.

I still have mine in my toolbag.
 

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Drywall Slave
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I have nice hoodies made every year to give to all my GC's for Christmas. They really appreciate them, and I think it's pretty cool when people see a GC in town wearing my sweat shirts...
I want one!:laughing:
 

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Drywall Slave
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Shirts are like a walking bill board ..Ya can't go wrong..
I get shirts from two painting contractors every Christmas And wear them often...I cant count the times I've been at the supply or job site and been asked 'who are they'?? Then I explain what good painters they are etc.. Then hand them the painters card.
 

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I buy most all of my equipment through my local equipment rental store. And their shirts are the same color as mine. when I go in there I tell them to hook me on a shirt , they'll throw me 5! So most of the time I'm wearing a Cooke Rental shirt. And everybody always look at me and say, "You work for Cookes?".....NO! But the shirts are pretty :thumbsup:
 
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