The subject of a storefront came up (somewhat tongue-in-cheek, I think) in another thread, but it caused me to think. Most of the high profile GC and subs in my area do operate a bonafide storefront, reception area, or showroom. Is this one of the closely held secrets of being successful, or just another approach? I can see where the storefront concept would have merit, but I'm not sure if the associated overhead can be justified. Opinions?