I've noticed we write the most estimates in April-May and also in November.
My idea is to totally saturate an area in April.
Phase 1) A call to previous customers. "Mr customer we are having a raffle for all past customers on our preferred list. There is no cost for you to enter and the prize is $500. All we ask is that we can put a sign on your yard for a 1 mont period that says you are one of our satisified customers. At the end of that month we will be having the raffle."
Cost of yard signs $3 each. You do the math.
Phase 2) A direct mail campaign after all the signs are on the lawns. Purchase a list for an area, probably a single suburb. The list should go out after the signs have been up for about a week. We are not advertising the raffle, just your services.
Phase 3) Hire some guys to drop off the door hanger about a week after the mailers have gone out. It will probably take the rest of the raffle period to finish up the area. Again we are not advertising the raffle. We are advertising your services.
As you can see you are completely saturating an entire area for a 1 month period. Your name will be everywhere.
My idea is to totally saturate an area in April.
Phase 1) A call to previous customers. "Mr customer we are having a raffle for all past customers on our preferred list. There is no cost for you to enter and the prize is $500. All we ask is that we can put a sign on your yard for a 1 mont period that says you are one of our satisified customers. At the end of that month we will be having the raffle."
Cost of yard signs $3 each. You do the math.
Phase 2) A direct mail campaign after all the signs are on the lawns. Purchase a list for an area, probably a single suburb. The list should go out after the signs have been up for about a week. We are not advertising the raffle, just your services.
Phase 3) Hire some guys to drop off the door hanger about a week after the mailers have gone out. It will probably take the rest of the raffle period to finish up the area. Again we are not advertising the raffle. We are advertising your services.
As you can see you are completely saturating an entire area for a 1 month period. Your name will be everywhere.