Good luck competing with them on anything related to price. I say, don't even try to compete with them. Build a cooler house than they do, on better property. Anything you can't see when the house is done is no frills (frame/HVAC/insulation/etc). Put your money into finish out. Market to people who don't want a cookie cutter house on a postage stamp lot. At least, that's worked pretty well for me.RMB48 said:With margins in my area being so low due to competing with the DR Hortons and such of the world, giving 5% away... yikes.