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Discussion Starter · #1 ·
There seems to be this movement towards social media management where it isnt specifically said but implied that activity on Facebook and Twitter will increase rankings on G's SE.
According to Matt Cutts it doesnt, as of right now.

http://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/

If you want to show up in search engines (local) and (organic) SEO is still the best way to go about it. I would make sure you hire a company that has a well thought out process for promoting your site in your area.

If your interviewing a company to handle your online efforts there should be some discussion about claiming your major listings such as G+, yelp, Bing places, Yahoo places , merchant circle ect. Some companies ask you to forward the pin number to them so they can set these up professionally.

A monthly fee should be spent on a company that works on increasing your citations-(and cultivates additional content)- while your site is relatively new as these will give you a larger boost in trust (that you are a real company-not in your content) then any backlinking will do.

How big should your website be, how many pages?

Well do a search in major cities for plumbing, roofing, general contractor. Find the top 5 or 10 websites and take a gander at how many pages you see in the menu ,, the footer ect. Ill bet the majority of these sites will be 50 pages. Thats a good starting point.

You want your site to be seen as an authority site. A site the visitor can trust.

Well what do big brand sites all have in common? They have a privacy policy and most of them have a TOS page which isnt really needed in a contractor site. You could argue a privacy policy isnt either, but its a nice touch. They have social account with links on their site, reviews that are displayed. Linking their BBB profile (debatable if its worth a crap), chamber links, ect. They have transparency and are accessible to their visitors.

How do you get a privacy policy? Easy, you could hire an attorney that specializes in internet law, or just use one of the many tools like this one. http://www.generateprivacypolicy.com/
 

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Good map out of that. Cutts is a saavy guy. I'm still not sold on facebook marketing. I enjoy it and create a good buzz by posting pictures and what not but people seem to think that the facebook and twitter search engine will rule google one day.

Absolutely not. Let's cut to the chase... google is being nice. :laughing:
 

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Discussion Starter · #3 ·
In a perfect world your traffic is coming from social media a decent amount, but it wont help rankings. Anyone who ignores google search for plugging away on social media is hurting their customers.
 

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Hi JBM, what an interesting article. I have to admit straight away that 2 SEO companies I have used in the past both highly recommended the merits of social media and the connection with search engine results etc. So you can imagine that I read your article with great interest.

Further, both those SEO 'specialists' were rather difficult to have a straight conversation with. In the end, my partner suggested that I bring SEO in house. This worked for my website www.qatarconstructionreview.com . However, we are active on social media because we were told this helps.

Please could you direct me to any tangible follow up to your post.

Many thanks,

GMH
 

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Discussion Starter · #5 ·
Certainly social is great for your company, but twitter or FB wont change your rankings. Google plus may be a different animal all together and I would keep G+ updated if you are in ranking battles at all.

Where you get your traffic from is really important and if you can get more and more from FB, twitter, pinterest, houzz ect that would be fantastic. I have a dream someday of having 70% of my traffic from Google and the other 30% from other places.

In strictly speaking of seo, social shares dont have much of an impact. Doesnt mean they are useless, far from it, just not for seo.
 

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Google is still using facebook signals I have watched my own facebook page go from middle of page 2 to middle of page 1 with additional likes,backlinks and continual engagement. If you are not using google plus with authorship buckle up
The click rate on a results with a picture would surprise you . Once it is all in place its just like riding a bike .
 

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I am focusing a bit more on Youtube this year and so far it's been promising. I'm not very quick at creating videos though so it's time consuming.
Google loves Youtube videos and with the right positioning it sometimes makes it really easy to rank for very competitive keywords.
I've been working on videos for a while now, but just like you said, it takes a lot of time to create quality content.
 

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It's nice to see a great topic show up while I've been gone from here for several days. As stated already, social has value and should be utilized, but SEO has always been, and will always be, about being relevant to search terms being used and delivering a good user experience. That means content, not tricks. There's always new buzz about changes with Google, but their goal deliver relevant results won't change. Be relevant and you have a sound SEO strategy.
 

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Google loves Youtube videos and with the right positioning it sometimes makes it really easy to rank for very competitive keywords.
I've been working on videos for a while now, but just like you said, it takes a lot of time to create quality content.
I have gotten a lot better interaction with vids on social as well.
 

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There seems to be this movement towards social media management where it isnt specifically said but implied that activity on Facebook and Twitter will increase rankings on G's SE.
According to Matt Cutts it doesnt, as of right now.

http://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/

If you want to show up in search engines (local) and (organic) SEO is still the best way to go about it. I would make sure you hire a company that has a well thought out process for promoting your site in your area.

If your interviewing a company to handle your online efforts there should be some discussion about claiming your major listings such as G+, yelp, Bing places, Yahoo places , merchant circle ect. Some companies ask you to forward the pin number to them so they can set these up professionally.

A monthly fee should be spent on a company that works on increasing your citations-(and cultivates additional content)- while your site is relatively new as these will give you a larger boost in trust (that you are a real company-not in your content) then any backlinking will do.

How big should your website be, how many pages?

Well do a search in major cities for plumbing, roofing, general contractor. Find the top 5 or 10 websites and take a gander at how many pages you see in the menu ,, the footer ect. Ill bet the majority of these sites will be 50 pages. Thats a good starting point.

You want your site to be seen as an authority site. A site the visitor can trust.

Well what do big brand sites all have in common? They have a privacy policy and most of them have a TOS page which isnt really needed in a contractor site. You could argue a privacy policy isnt either, but its a nice touch. They have social account with links on their site, reviews that are displayed. Linking their BBB profile (debatable if its worth a crap), chamber links, ect. They have transparency and are accessible to their visitors.

How do you get a privacy policy? Easy, you could hire an attorney that specializes in internet law, or just use one of the many tools like this one. http://www.generateprivacypolicy.com/

Don't believe for a second that good social signals will not affect your serps.

Do I have proof, I'm sure I could dig something up.

Google would not be spending millions of dollars and thousands of hours to develop g+

It also depends on what rankings were talking about.

The 7 pack rankings - primary use citations, and well devolped citations. Since the google 7 pack and your g+ profile go hand in hand, you almost have to put time and effort into this.

Organic rankings. This gets tricky. If you have a decent website, and are able to put time and effort to show the search engines that you are a authority figure, 9/10 your going to do well.

-With yelp clogging up the top 3-4 spots, organic rankings are not what they used to be. However, this is why you have a review system. You can try any of the private label ones, but don't fool yourself. The top 3 right now are yelp, google, and yahoo. All 3 will help your "seo" in more ways than you can imagine.

Since yelp is clogging up the top spots for now, (changes are coming-just my hunch) than it's a matter of survival to be 1 of those 3 or 4 yelp spots.
 

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Discussion Starter · #12 ·
Oh im sorry, Yelp outranks you?

Until you can outrank yelp maybe you should read more and type less.
 

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Oh im sorry, Yelp outranks you?

Until you can outrank yelp maybe you should read more and type less.
wasn't talking about myself, but what is reality. But I can take a jab. I've outranked yelp several times. But in this area the west coast yelp clogs up top positions. This is just a fact. But thanks for the insight.
 

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Discussion Starter · #16 ·
You know how Michonne walks with 2 walkers with no arms and the other walkers dont see her?

thats what social signals do for spammy links sometimes. but they wont rank keywords.
 
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