Have any of you hired an individual or company to do social media marketing for you?

A lot of people in this business I know do use companies to do their marketing. I know of this person but have never used her.

Marketing for Remodelers & Home Builders – Tess Wittler

Strategic marketing for remodelers and custom home builders. SEO, content, and lead generation—built around how your business actually work.

tesswittler.com

 

A lot of people in this business I know do use companies to do their marketing. I know of this person but have never used her.

Marketing for Remodelers & Home Builders – Tess Wittler

Strategic marketing for remodelers and custom home builders. SEO, content, and lead generation—built around how your business actually work.

tesswittler.com

I can't remember if that girl was on this forum for a bit but she was all over G+ when that was a thing. She actually used to live in my town but moved to some other state. She really pushed the email marketing. I spoke with her once or twice about doing some content for my site but she kept pushing the email marketing... so anyway, she put me on her email list to constantly solicit me. Problem was that she spelled my first and last name completely wrong in every email 🤷‍♂️🤦‍♂️ as it proceeded to tell me about how important my business is to her. I still get emails but they just go to the spam folder.

 

Nice to see you Angus! How have you been man? -Paul

 

Paul!!!! I've dropped thread in HH to what's been up.

 

Too many contractors are outsourcing their Social Media posts, forget to even look at what is being said, and then are shocked when they finally take a look and see that the social media folks are so far removed from understanding of their client's businesses. Many contractors are better at social then they may realize, especially if they stay focused on what they know. Simply share cool things you are doing, challenges you are facing, designs you are working on, materials being used, or finished projects. Write as if you were talking to another customer and do not worry if you are not perfect with your grammar. And most of all, do not be obsessed with judging how many people Like and Share your posts, at least not in the beginning, since you want a small-quality following in the beginning, and eventually people will see something that they Like-Share with local community folk. Most important the social world will represent the real YOU and YOUR COMPANY!

 

Hiring a company would be very helpful, but most of the time, it's very expensive. Try joining local Facebook groups/communities that are in your immediate service area and start from there. Also, if you already have your social media pages set up, it can be a good avenue to accept bookings and blast blog posts if you have a website. You could also post pictures of your successful projects there to build credibility.

 

Hiring a professional company is one of the ways, but also, you can just find one person, who is skilled and experienced enough. SMM specialist somethimes don't work in companies. Some time ago I worked with a girl, i found her online, she is SMM specialist. The first results of her work I saw pretty soon.
I recommend also to look for individuals to work with

 

I think that there is no need to hire the whole company. There are a lot of SMM specialists nowadays, and a big part works freelance. There are many platforms where you can look for specialists and see examples of projects. Social media is a part of our lives, and their impact, not only on business, is significant. Here is one source Best Social Media Essay Examples on Artscolumbia where you can read a lot of useful info about social media sites, what they are used for, and how you can use them for your own benefit. And I think that may also be the info about social media marketing.

 

Most business owners don't have the time to keep up with their social media posting activities, so outsourcing the day to day posting makes sense. That being said, it is important that you stay involved in the process by reviewing content and giving guidance. The most successful usage of outside vendors is allowing them to handle the day-to-day activities, but review their posts for quality, spelling and messaging that will best connect with your audience.

 

I handle all facets of my advertising. I spoke with a couple local marketing companies about online advertising, and I just couldnt bring myself to agree to their terms. For instance the local phone book company turned online marketing, wants a 1 year contract, at $500 a month, and they want total and complete control over your domains, hosting, website ect. Now I can see wanting access to the website, and maybe the hosting end of it. But why the need for control over the domain? Well in their contract, if theres a disagreement (for instance your paying thousands of dollars for advertising and not getting any leads) they hold your company domain hostage. No thanks. As businesses, our domains are real property, and im not giving anyone admin access over the domains unless theres a very good reason.

Aside from that, online marketing is a bit complex, but the cost vs benefit ratio is heavily lopsided til you reach a plateau of income/work. Just my observation.

The apps for google and FB business though, do make running ads a lot easier. Just be advised that google changed the way they do their ads if your only using the app.

I did FB marketing for awhile, but when they banned my accounts for asking a question about my truck, I decided FB isnt right for us.

 

Personally, I understand that it makes no sense to hire an entire company for marketing. It is easier to negotiate with a freelancer and find an approach specifically for my case. Plus, it's a lot cheaper as the agency can charge a lot more for a personal touch.

 

Personally, I understand that it makes no sense to hire an entire company for marketing. It is easier to negotiate with a freelancer and find an approach specifically for my case. Plus, it's a lot cheaper as the agency can charge a lot more for a personal touch.






Я хотел бы поделиться своим опытом в области продвижения онлайн-казино. Если вы ищете компанию, которая может эффективно развивать онлайн-казино в Казахстане, я рекомендую обратить внимание на сайт Развитие онлайн казино в Казахстане | Новый Казахстан 2.0. У них отличная репутация и они предоставляют комплексные услуги по продвижению, что может значительно улучшить видимость вашего проекта и привлечь больше игроков. Я лично использовал их услуги, и результат превзошел мои ожидания. Если у вас есть вопросы или вы хотите узнать больше о их подходах, не стесняйтесь обратиться к ним. Удачи в продвижении вашего бизнеса!

Thanks for the information!

 

I find that so many contractors, especially anyone who posts are forums, are better at social media than they realize. It is not a heavy burden when you set your thoughts on doing just when there is something of substance to share. The problem is that too many think you need to post so much, but you just need to be periodic, and even once every month or so is OK.

They want to read real stuff, and sometimes there just isn't anything to say. The social folk just believe that constantly typing-talking-texting somehow builds a brand. These very people are more apt to not pick up the phone and talk about your projects. They just want to type, hit the enter key, hit the weekly-monthly quota and send an invoice.

I prefer to guide my clients how to maximize a handful of thoughts correctly, and then just do it at the right time - by themselves. Let the quality take over and you will be fine. Give it to someone else, and it will easily just be whatever someone can slap together and it will not really represent your specialty.

 

I guess I got lucky and use my father in law who does all that for me. He is buidling a new website and does all my social media stuff. I just send him pictures. He has done home remodeling before so he kind of understands what I'm doing and if not he asks and I tell him. I don't have time for all the stuff he does. I pay him a monthly fee but its worth every penny.

 

I know the OP was from 2021, but thought I would weigh in a little and maybe help someone. Do some due diligence on hiring a company or individual. Personally I think an individual would serve most people better.

A friend I do bookkeeping and some admin stuff for hired a marketing company on an initial three month contract. Paying them $800 a month, which is a $400/mo discount. They post on Facebook and Google Business Profile (used to be called Google My Business) - four posts a week. He is a roofer and that is their specialty being referred to companies via a well known manufacturer. Through the expense and their efforts, he's received two leads.

I participated in the first two phone calls along with him to get things set up. There have been two other monthly calls since the initial three sort of back to back. They integrated some things into his website - GeoCache which shows a map and as you input customers you've completed work for a new dot appears. Great looking product, but looking at many other trade websites, GCs, plumbers, remodelers, etc, no one uses anything similar, they just simply state what areas they provide services. I also noticed their posts aren't very good. They post a stock picture, yes I know it's more beneficial if you supply your own pictures, but that's up to him. He supplied a few, but he usually posts them on the Facebook page directly. The hashtags they use are very vague and not specific to his area, using Central "insert your state here", although area serviced was part of the onboarding calls. There have been typos in posts and pictures that were supposed to post, but something they messed up in their coding showed no picture, just the code. In other words, it looks very unprofessional. But looking at it from their software side of things when you review what is going to be published the pics are there. Also I noticed they missed three times they were supposed to have posted and did not. There were other mistakes they made when adding their tracking software to the website too. Needless to say, he will not be signing a new contract with them. My last call with them, last Monday, they tried to make excuses for what had happened, with the typos and stuff not posting.

Sorry to be so long winded... In other words, vet who you hire thoroughly and make sure you are getting what you pay for. Just because they are a "big business", doesn't mean they will do good work.

 

Social Media requires a set number of posts per week to gain followers that matter and to keep them engaged and interested. So it requires time for scheduling, ideas, writing copy, and image editing.

With this said, social is good for backlinks to your website for SEO. For instance, if you write case studies, make a post that uses relevant keywords and link it to the case study on your website. Same for blog articles.

Post do not have to be long but they should keep the audience informed. You as a contractor should be a professional, not a celebrity influencer. I must stay nice so we'll leave it at "we're not celebrities, we're builders!".