As is the case with many home builders, we were forced to change our focus a few years ago. In an attempt to feed our families and pay the bills we morphed into a roofing/remodeling company that occasionally built custom homes. In 2010 I found myself with tons of time and little money so I spent the winter making a website the best I could then I let it sit and we never really thought about it. Last year I found this forum and it has made all the difference in the world. I realize we have tons of work to do still and this winter I hope to work on things again.
I read the recent thread on siloing and it was perfect timing for something we have recently run into. Over the last two months we have gotten a few calls for custom homes and curious as to what was going on I looked at our analytics and webmaster tools. To my surprise most of our impressions was for new homes or custom homes in canton and Cherokee county. However, our site isn't really set up to market ourselves as a custom home builder so much as it is a roofing contractor/ remodeling company. That leaves us two options to either silo our site and build out the home builder site or to make an entire different site. I worry about how to deal with two sites on our places listings and with different listings around the web. I also worry if having everything together will be a problem when marketing to potential customers wanting a home builder.
Any suggestions on what to do would be greatly appreciated. Thanks in advance guys.