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Discussion Starter · #1 ·
GOTCHA. There is nothing "simple" about SEO.

Thanks to the following site for the information below http://www.searchenginejournal.com/200-parameters-in-google-algorithm/15457/

Let’s Try to Find All 200 Parameters in Google Algorithm


Email Ann Smarty Follow me on Twitter Ann Smarty
12/18/09
61 Comments

I am sure Googlers should be enjoying this: hardly can they say a word, there follows a wealth of guessed and speculations. This time Matt Cutts is said to have mentioned that their 200 variables in Google algorithm and already plenty of people started looking for them.
Anyway, I stumbled across this forum thread and made up my mind to share this discussion at SEJ by providing my own list of variables (the SEO perspective, please note that, like one of my best friends pointed out, this post is not intended as the list of search algorithm variables but rather as the list of SEO parameters) and asking you to contribute.
Currently there are fewer than 120 130 variables in the list, try to make it 200 :)
Update: I created a Google Wave for that: please Tweet or email me to get in there and participate!

Parameters we are almost sure (with different level of confidence) to be included in the algorithm (for your convenience I linked some of them to our previous discussions on the topic):
Domain: 13 factors
  1. Domain age;
  2. Length of domain registration;
  3. Domain registration information hidden/anonymous;
  4. Site top level domain (geographical focus, e.g. com versus co.uk);
  5. Site top level domain (e.g. .com versus .info);
  6. Sub domain or root domain?
  7. Domain past records (how often it changed IP);
  8. Domain past owners (how often the owner was changed)
  9. Keywords in the domain;
  10. Domain IP;
  11. Domain IP neighbors;
  12. Domain external mentions (non-linked)
  13. Geo-targeting settings in Google Webmaster Tools
Server-side: 2 factors
  1. Server geographical location;
  2. Server reliability / uptime
Architecture: 8 factors
  1. URL structure;
  2. HTML structure;
  3. Semantic structure;
  4. Use of external CSS / JS files;
  5. Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
  6. Use of canonical URLs;
  7. “Correct” HTML code (?);
  8. Cookies usage;
Content: 14 factors
  1. Content language
  2. Content uniqueness;
  3. Amount of content (text versus HTML);
  4. Unlinked content density (links versus text);
  5. Pure text content ratio (without links, images, code, etc)
  6. Content topicality / timeliness (for seasonal searches for example);
  7. Semantic information (phrase-based indexing and co-occurring phrase indicators)
  8. Content flag for general category (transactional, informational, navigational)
  9. Content / market niche
  10. Flagged keywords usage (gambling, dating vocabulary)
  11. Text in images (?)
  12. Malicious content (possibly added by hackers);
  13. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
  14. Use of absolutely unique /new phrases.
Internal Cross Linking: 5 factors
  1. # of internal links to page;
  2. # of internal links to page with identical / targeted anchor text;
  3. # of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
  4. # of links using “nofollow” attribute; (?)
  5. Internal link density,
Website factors: 7 factors
  1. Website Robots.txt file content
  2. Overall site update frequency;
  3. Overall site size (number of pages);
  4. Age of the site since it was first discovered by Google
  5. XML Sitemap;
  6. On-page trust flags (Contact info ( for local search even more important), Privacy policy, TOS, and similar);
  7. Website type (e.g. blog instead of informational sites in top 10)
Page-specific factors: 9 factors
  1. Page meta Robots tags;
  2. Page age;
  3. Page freshness (Frequency of edits and
    % of page effected (changed) by page edits);
  4. Content duplication with other pages of the site (internal duplicate content);
  5. Page content reading level; (?)
  6. Page load time (many factors in here);
  7. Page type (About-us page versus main content page);
  8. Page internal popularity (how many internal links it has);
  9. Page external popularity (how many external links it has relevant to other pages of this site);
Keywords usage and keyword prominence: 13 factors
  1. Keywords in the title of a page;
  2. Keywords in the beginning of page title;
  3. Keywords in Alt tags;
  4. Keywords in anchor text of internal links (internal anchor text);
  5. Keywords in anchor text of outbound links (?);
  6. Keywords in bold and italic text (?);
  7. Keywords in the beginning of the body text;
  8. Keywords in body text;
  9. Keyword synonyms relating to theme of page/site;
  10. Keywords in filenames;
  11. Keywords in URL;
  12. No “Randomness on purpose” (placing “keyword” in the domain, “keyword” in the filename, “keyword” starting the first word of the title, “keyword” in the first word of the first line of the description and keyword tag…)
  13. The use (abuse) of keywords utilized in HTML comment tags
Outbound links: 8 factors
  1. Number of outbound links (per domain);
  2. Number of outbound links (per page);
  3. Quality of pages the site links in;
  4. Links to bad neighborhoods;
  5. Relevancy of outbound links;
  6. Links to 404 and other error pages.
  7. Links to SEO agencies from clients site
  8. Hot-linked images
Backlink profile: 21 factors
  1. Relevancy of sites linking in;
  2. Relevancy of pages linking in;
  3. Quality of sites linking in;
  4. Quality of web page linking in;
  5. Backlinks within network of sites;
  6. Co-citations (which sites have similar backlink sources);
  7. Link profile diversity:
    1. Anchor text diversity;
    2. Different IP addresses of linking sites,
    3. Geographical diversity,
    4. Different TLDs,
    5. Topical diversity,
    6. Different types of linking sites (logs, directories, etc);
    7. Diversity of link placements
  8. Authority Link (CNN, BBC, etc) Per Inbound Link
  9. Backlinks from bad neighborhoods (absence / presence of backlinks from flagged sites)
  10. Reciprocal links ratio (relevant to the overall backlink profile);
  11. Social media links ratio (links from social media sites versus overall backlink profile);
  12. Backlinks trends and patterns (like sudden spikes or drops of backlink number)
  13. Citations in Wikipedia and Dmoz;
  14. Backlink profile historical records (ever caught for link buying/selling, etc);
  15. Backlinks from social bookmarking sites.
Each Separate Backlink: 6 factors
  1. Authority of TLD (.com versus .gov)
  2. Authority of a domain linking in
  3. Authority of a page linking in
  4. Location of a link (footer, navigation, body text)
  5. Anchor text of a link (and Alt tag of images linking)
  6. Title attribute of a link (?)
Visitor Profile and Behavior: 6 factors
  1. Number of visits;
  2. Visitors’ demographics;
  3. Bounce rate;
  4. Visitors’ browsing habits (which other sites they tend to visit)
  5. Visiting trends and patterns (like sudden spiked in incoming traffic)
  6. How often the listing is clicked within the SERPs (relevant to other listings)
Penalties, Filters and Manipulation: 12 factors
  1. Keyword over usage / Keyword stuffing;
  2. Link buying flag
  3. Link selling flag;
  4. Spamming records (comment, forums, other link spam);
  5. Cloaking;
  6. Hidden Text;
  7. Duplicate Content (external duplication)
  8. History of past penalties for this domain
  9. History of past penalties for this owner
  10. History of past penalties for other properties of this owner (?)
  11. Past hackers’ attacks records
  12. 301 flags: double re-directs/re-direct loops, or re-directs ending in 404 error
More Factors (6):
  1. Domain registration with Google Webmaster Tools;
  2. Domain presence in Google News;
  3. Domain presence in Google Blog Search;
  4. Use of the domain in Google AdWords;
  5. Use of the domain in Google Analytics;
  6. Business name / brand name external
 

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Discussion Starter · #2 · (Edited)
And for the record, I dont do anything with SEO although we love people who do. Its a patience I have never acquired. I am a more instant results kind of person as most "Americans" are.
 

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actually it is very simple except you have con artists like miss "smarty" out there shrouding it in mystery to jack up their prices! bottom line you need to be a great web master with access to lots of sites, otherwise i don't care how much "knowledge" you have. I have this if you want to see some real results that can beat anyones over priced mumbo jumbo pm me. then come back here and tell the world what you saw.
 

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Discussion Starter · #4 · (Edited)
actually it is very simple except you have con artists like miss "smarty" out there shrouding it in mystery to jack up their prices! bottom line you need to be a great web master with access to lots of sites, otherwise i don't care how much "knowledge" you have. I have this if you want to see some real results that can beat anyones over priced mumbo jumbo pm me. then come back here and tell the world what you saw.
No clue who Ms Smarty is and God knows we dont need anymore drama. My email address is alan.moore AT reachlocal.com

Please hit me up.
 

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I would never take payment until the job is completely done as most SEO's do a bunch of black magic and site "auditing" then run away with the cash. SEO is just being a good and prolific web master within the industry.
 

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Discussion Starter · #6 ·
But I think you would agree that its not the "savior" of the local business owner either. SEO, if done right, is still 1/3rd of the overall online footprint.
 

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SEO is a vague and broad term. If done right it truly means managing every aspect of your online presence. SEO "technically" only means ranking in search engines (the hardest part) but has begun to encompass all aspects of digital marketing. Most good SEO's should be able to do all of this if they have any ounce of creativity, intelligence and motivation in them. Sadly many don't have this, they are just scam artists looking for a quick buck in a emerging and ambiguous field.
 

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How does this relate to more leads?

Just make the phone ring with a good job please. I am willing to go as high as $10 for some good seo.

I like the internet but i can't quite put my finger on how to make it work for me. I can put new windows in your home and help you choose the best window for your money, but i can't see where the best value is on the net.
 

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Discussion Starter · #9 · (Edited)
SEO is a vague and broad term. If done right it truly means managing every aspect of your online presence. SEO "technically" only means ranking in search engines (the hardest part) but has begun to encompass all aspects of digital marketing. Most good SEO's should be able to do all of this if they have any ounce of creativity, intelligence and motivation in them. Sadly many don't have this, they are just scam artists looking for a quick buck in a emerging and ambiguous field.
No offense Bob but SEO is strictly search engine optimization. SEM is the all encompassing "one stop shop" you are trying to describe. It used to refer only to PPC and most still refer to PPC as SEM.

At the end of the day, 3 conversations are happening online. 2 you have major control over and 1 you have little control over.

(1) Search - potential clients looking for you and where you have an opportunity to bid on words/phrases to serve your ads up in front of those clients. This is referred to as PULL marketing.

(2) Surf - people who are reading their email, reading an article or just browsing the web. Companies have the ability to get their digital billboards in front of these eyeballs by purchasing banner advertising. It's all about branding but it is able to be targeted at HOME related web publishers and utilize remarketing where your ad is shown to people who visited your site but left without revealing themselves to you. This marketing is commonly called PUSH marketing because you are pushing your message to the masses. This is similar in the print world to Valpark, Money Mailer, Coupon Clipper, Pennysaver, etc.

(3) Social - all the sites like Facebook, Myspace, Yelp, Angieslist, etc where people are talking about YOU, without YOU. You can be proactive in how you approach social or you can wait until the bad review is posted and do damage control. Everyone has an opinion and they are heard online. Dont kid yourself, it will hurt your business if dont the wrong way or not as all.

Again, I hope this information is helpful to some of you and do not hesitate to give me a call or shoot me a PM if you have a question you dont want to post in public.
 

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yes technically SEO is strictly search engine optimization but I work in SEO at one of the biggest websites in NYC, and the biggest industrial website. I have been in technology and publishing for years and I and know that full time positions for it and the term encompass much more.
 

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Just make the phone ring with a good job please. I am willing to go as high as $10 for some good seo.

I like the internet but i can't quite put my finger on how to make it work for me. I can put new windows in your home and help you choose the best window for your money, but i can't see where the best value is on the net.
I believe that sums up what many (perhaps most) business owners deal with. I also believe the best value is on the web in most cases. At the very least, it ranks extremely high for the value.

Think about a billboard. Who are you targeting? Everyone who drives by, hoping that a few will be in your real target. How about TV? The best you can do is hope to pick a show where some viewers will be interested. Bottom line, there's little to no control over targeting. You usually have a "shotgun" approach where you fire a scattershot and hope some of the ammo hits a target.

Besides being one of the most economical forms of advertising, the web allows for tightly controlling your targeting. Using the example of this thread, SEO, a good search term narrows down who sees your site. You can attract the most likely to buy visitor.

Where many go wrong is if the SEO is right on target, but the site fails to convert. If all the variables are working in harmony, you would not be having to wonder how the Internet provides value. It would be generating leads and making the phone ring (or causing emails) just like you asked for.

BTW, that's worth a lot more than $10. :)
 

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Jeepers H Christ
The Google the internet God has over 200 commandments, most people cant follow 10.They might be setting the bar a little high.
 

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that article is accurate very accurate actually. But the article does not discuss the weight of each parameter, most of the stuff you can throw out the window and they have very little weight. The most important factors in seo are quality backlinks and content. You master those two things and you will rank very high in serps on any subject matter, but it is a lot easier for local listings than say getting number 1 on roofing, easier for atlanta roofing. I rank in the top 5 for all my sites and pages for my service companies. I do it on my own and its a skill set , but before I started doing this I have worked on the internet for like 10 years.
 
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