We are preparing for a business name change. Our target market is high- end. Question: Which terminology will attract/appeal to our target market; "Custom Remodeling" or "Custom Renovations"? Your thoughts? Thank you in advance!:thumbsup:
Remodeling sounds girly. :laughing::whistlingIf you use Renovations, you will only get buisness from Canaidian's. That's their word.
Remodeling sounds girly. :laughing::whistling
Actually, that's probably a good thing, I find the majority renovation/remodel jobs are dealing with the woman/wife of the house.
I kicked this one around a lot, both have some negative connotations I think but does it matter? Being called a handyman does too (I despise being called that), but it has gotten me in so many doors, show the goods to people with the money to spend and it probably doesnt matter what you call it. Pictures! I have pictures of one tile job I did and they are a deal closer on high-end tile jobs. Slam dunk if I'm in front of a homeowner who wants the best and doesnt mind paying for it.We are preparing for a business name change. Our target market is high- end. Question: Which terminology will attract/appeal to our target market; "Custom Remodeling" or "Custom Renovations"? Your thoughts? Thank you in advance!:thumbsup:
I did. Like you, I resisted for a long time, but sooner or later you have to call a spade a spade. Gets kind of unwieldy insisting that you're a builder/remodeler, while doing jobs here & there that are traditionally handyman fare.Much as I hate it I am going to incorporate handyman into my business profile, its a foot in the door.