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32 Posts
Ok so here is my problem, let me start by saying I have been going through the previous threads for the past couple of hours and I have yet to find exactly what I'm looking for. So if it has already been covered then maybe you can point me in the right direction. Due to the Recession I have continually been struggling to generate new leads. Some history about me: I have been in business since oct. 18 2006 with a B-03 in Az. I really have no lump sum of money to sow into my company, when I was still in High school I saved my money and was able to get a truck, trailer and the tools to get started. I then saved some more money and became licensed and went into business for myself. I can't get a loan due to lack of credit history. I have done flyers probably close to 6,000 and targeted certain areas around town I was familiar with that was old enough where I knew HO would more than likely be ready for remodeling and updating. I maybe got 3 leads from that, but landed 1. I have tried advertising in a pretty notable magazine locally and again nothing. I have done small trade shows, nothing. I have been to real estate offices, nothing. Alot guys tell me they get mostly referral work, ok I have done work for clients and they speak nothing but highly of me I have returned to do more work for them in most cases. I have yet to be referred by any of those people since I have been in business. I understand it is not easy starting literally from scratch and I am by no means lazy and I understand the only place success comes before work is in the dictionary. I am just a little stressed and running out of ideas. I try to stay positive everyday, I know negativity gets you no where. I just want to know I guess how do you target residential HO without guerrilla marketing because I find that to be no help. I'm thinking about going through the phone book starting with A's and telling them we are running a special through the month and then put a package together, I just don't want to come across like I'm forcing myself on them. Sorry if this comes across as a rant and rave, I'm just seeking a little guidance from anyone who has been in this situation.