I don't cold call. But I do believe in getting to know my clients & paying attention to what they say, what they expect. Price is very rarely the final factor with the people I work for. Service & quality work are like a beacon around here & it draws more & more clientel.
what is your business strategy ? is it to sell fast and cheap and plenty of it or are you more interested in selling quality, that will answer your question
most people on here seem to focus their business on selling quality work for a higher tag but there is a market for cheaper work too especially with the current climate. a lot of people need work doing but cant afford to pay a premium
I deal with professionals in real estate most of my customers have degrees in finance & business plus real estate training ... Leasing agents, property owners & managers.
All commercial and often Hi rise buildings. this is tough market in boom times now it's cut throat, these people have a keen interest in making the numbers work while at the same time upholding quality and covering their multimillion dollar investment.
I find my self doing a lot of name dropping ... commercial construction is very incestuous, every body knows every body and their big transactions, and so often the idea is if you throw out some names there's a good chance (80%) that there's some one or someplace in common.
"Oh, you guys rehabilitated the green monster in Santa monica? wow yeah we heard of that project ....etc.,"
In cold calling, you have less than 30 seconds to make an impression.
Dont ever begin with "Hi, this is John and I am a local plumber who can save you money". CLICK!
First sentence should GRAB their attention (ie: NEED of theirs that YOU can fill). Second line should speak to who you are and your credibility. Third line is the closer ( special offer they cannot pass up or offer to come out for a free no pressure estimate).
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