I roll sections using the "W" technique, about 3-4'x4' to apply the paint. So that would be two sections on an 8' wall or 3 for a 10-12' wall. I then apply a bit more paint to the roller and roll the excess off the ends of the cover and roll the whole wall section, top to bottom, in slightly overlapping passes. This ensures a very even coat with the nap of the paint all pointing in the same direction.