Ok Guys, relatively new to this site but really enjoy the feedback and involvement here so I have a question for you.
I've been a full service remodeling contractor here in Massachusetts for the past 20 years. We are relocating as a family to S.E. Florida this summer due to an job opportunity my wife has received that really was too good to pass up for her. After a couple of difficult years here, I'm ok with a re-start down in the warmer weather but with obvious concerns.
I'm already in the process of dealing with the license issues and need to consider where a customer base is going to be generated from. Rather than be a full service contractor, from the start anyway, I'm thinking of focusing more on a niche or something like kitchens or interior finish.
Question: If you were I, what would be your first means of marketing yourself? My work has always been word of mouth so I haven't had to do a lot of marketing. Do I go after architects? homeowners? storefronts? Mailings? Any thoughts?
Thanks in advance,
John
I've been a full service remodeling contractor here in Massachusetts for the past 20 years. We are relocating as a family to S.E. Florida this summer due to an job opportunity my wife has received that really was too good to pass up for her. After a couple of difficult years here, I'm ok with a re-start down in the warmer weather but with obvious concerns.
I'm already in the process of dealing with the license issues and need to consider where a customer base is going to be generated from. Rather than be a full service contractor, from the start anyway, I'm thinking of focusing more on a niche or something like kitchens or interior finish.
Question: If you were I, what would be your first means of marketing yourself? My work has always been word of mouth so I haven't had to do a lot of marketing. Do I go after architects? homeowners? storefronts? Mailings? Any thoughts?
Thanks in advance,
John