Contractor Talk - Professional Construction and Remodeling Forum banner
1 - 8 of 8 Posts

·
Registered
Joined
·
1,527 Posts
Discussion Starter · #1 ·
http://www.prdaily.com/Main/Articles/16843.aspx

Do you include photos or videos in your press releases?

If you do, keep it up. If you don’t, your press releases aren’t performing nearly as well as they could.

PR Newswire recently analyzed all of the press releases in its system—more than 1 million—and discovered that press releases with visual elements receive significantly more views than text-only press releases.

You don’t need to include that many visuals to see a difference, either:
• A text release with just one visual element sees a 92 percent increase in visibility.

• A text release with more than one visual element sees a 552 percent increase in visibility.

• A multimedia release with links to campaign microsites sees a 5,092 percent increase in visibility.
But despite all of this, PR Newswire found that almost 90 percent (86 percent) of press releases don’t include visuals. Get on that, PR pros.

Take a look at this infographic for more:

http://www.prdaily.com/Uploads/Public/Images/PR-Newswire-press-releases-multimedia-infographic.jpg
 

·
Your Smart Marketing Guru
Joined
·
20 Posts
Visual content are increasing viewership not only on press releases but in all forms of marketing campaigns.

It's been a key element in a rise in the percentage of engagement and interaction in social media platforms.

It also has been a factor in the rise of the number of visitors/traffics/leads on a website. There is even an increase in the time spent on a web page because they love seeing photos or even watching videos.

People are being drawn in because they are interested and intrigued with the images/graphics that we attach to our content and it captivates their attention. Graphics are easily processed by the brain than a text. It can also be said that visuals are dominating the internet world already and is becoming a norm. So don't forget to integrate some images to all your content.
 

·
Registered
Joined
·
21 Posts
Visual content are increasing viewership not only on press releases but in all forms of marketing campaigns.
Our marketing company tells us the same thing! We are working on some new videos and trying to take as many pictures as possible to use on our website, social media, press releases, etc. Everything we do that has a visual element gets so much more engagement and visibility.
 
1 - 8 of 8 Posts
Top