press release.....6 months after

5 goals for a press release

A good press release can get you a lot of recognition and credibility that can stick for many years and I think every business should try to get as many press releases as possible. There are companies that use every change in their business to get press releases even when they do what seems to be insignificant things like hiring new employees, purchasing new equipment, adding a branch office, downsizing the company to improve service, anniversaries, good deeds, etc..

There is a formula for 5 things every press release has to accomplish and every writer is supposed to use this formula, but I could not find the formula. I know some businesses owners that use every opportunity to get press releases and then they post them all over their walls and they make sure customers see the press releases in their presentation folders. Most of the press releases are published in small local newspapers.

I have had many newspapers offer to write press releases because I do a significant amount of business with them, but I have always been too shy and declined.

One of unique thing my company does is we offer up to $5000 in free services every month for people who are seriously financially distresses and have emergencies such as flooded homes, broken water pipes, broken drain pipes, and no heat. Our limit is $5,000 per month. In an average month we do about $2,000 worth of free services and some single jobs exceed $15,000 when underneath a home is flooded with sewer waste. Our goal is to help people sort of like a doctor who would stop to help accident victims , but we are very careful to screen out the seriously financially distressed people from the people who have the money and are only trying to get a free job. We don't advertise that we offer our free services with the exception of a web page and direct contact with church and government officials.

My company does more free work for people than many small shops gross. When we are at a customer's home and we know the customer doesn't have the money to clean a drain, repair a pipe leak, repair a toilet, or repair a furnace and the job takes only a few minutes we almost always do the job for free without even asking the customer. Personally, I joke with people a lot and to reduce their anxiety I will tell them I'm hungry ask if they have some cookies, chocolate, candy, or soda laying around the house so they feel better giving something back.

It feels good to help people who really need help and to help without expecting to be paid and many times we do things for free with no expectation of being paid and we receive a payment from a friend, or relative.t
http://www.inc.com/guides/2010/09/how-to-write-a-press-release.html

http://www.websitemagazine.com/cont...c-goals-of-any-public-relations-campaign.aspx

http://blog.marketwired.com/2011/04/20/5-tips-for-a-successful-social-media-press-release/

It's really not that hard to get publicity. There are so many reporters out there who are looking for a story that if you put out enough press releases on a regular basis, someone will notice it and run with it.

Barbara Corcoran (from Shark Tank) once talked about how she sent out a bunch of press releases on a regular basis, and then one day it got printed in the new york times. She was just a small mom & pop operation selling real estate but the press release made her look like a big time expert.

She became the unofficial authority on nyc real estate even though she didn't know a whole lot. So I think that if your press release is succinct, informative, and interesting, someone will eventually print it saying something to the effect of, "Rock Head of Devine Escapes says that leftover material can be used to create other artistic works in your yard." If they happen to be talking about pavers or walkways in the lawn & garden section.