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Stone Guy
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So I donated some stone work this past summer to a local non-profit.

We were expecting to get some publicity for this--a reporter came out, spent awhile taking photos and interviewing us and all that.....so I spent a couple months waiting for the story to run. Last month I get a hold of the guy and he tells me that he no longer writes for that paper.

The place we donated it to is a non-profit public gardens and center for the arts--what we donated was a dry stone sculpture that I created out of left-over scraps of flagstone:



I really did expect to get some publicity over this...in retrospect I would have written my own press release and sent it out to every possible media outlet--back in July. Now six months after the fact and I wonder--is there anyway that I can still get some sort of publicity out of this?

Thanks
 

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More than pushing brooms!
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79 Posts
Writing a press release is an art, that being said there is no reason you can't seize the moment and write a release. In my humble opinion, you've missed the golden window for this article in any major press outlets. All the same you can use this piece in your blogs, and guest blog about the importance of projects like this to help foster the community image.

In other words, make your own press instead of depending on others to do it for you.
 

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If you do a standard press release you want it to show up as a reputation tool, what I mean is word it so it shows up your company donated it to whatever non profit it is. Reputation building-and it will end up showing on page 1 when people look to check you out. Have a pro write it, it will be amazingly better then what you come up with. PM me if you want more info.

A good deed isnt time sensitive.
 

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I would do the PR but then pitch it to your local news outlets. It doesn't matter that the work was done 6 months ago. News are always looking for good stories to report on. Better yet you should approach the non-profit you donated the work to and see about having them do the PR and the pitch.
 

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Did you donate some work to help a non profit group out or donate some work to get press?
Did you watch the video of what WestJet did for that entire flight of customers? Look that up in YouTube and let me know what you think of it.

That was a marketing plan, nothing less, and it was brilliant and I would say HIGHLY effective.
 

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Banned
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2,247 Posts
5 goals for a press release

A good press release can get you a lot of recognition and credibility that can stick for many years and I think every business should try to get as many press releases as possible. There are companies that use every change in their business to get press releases even when they do what seems to be insignificant things like hiring new employees, purchasing new equipment, adding a branch office, downsizing the company to improve service, anniversaries, good deeds, etc..

There is a formula for 5 things every press release has to accomplish and every writer is supposed to use this formula, but I could not find the formula. I know some businesses owners that use every opportunity to get press releases and then they post them all over their walls and they make sure customers see the press releases in their presentation folders. Most of the press releases are published in small local newspapers.

I have had many newspapers offer to write press releases because I do a significant amount of business with them, but I have always been too shy and declined.

One of unique thing my company does is we offer up to $5000 in free services every month for people who are seriously financially distresses and have emergencies such as flooded homes, broken water pipes, broken drain pipes, and no heat. Our limit is $5,000 per month. In an average month we do about $2,000 worth of free services and some single jobs exceed $15,000 when underneath a home is flooded with sewer waste. Our goal is to help people sort of like a doctor who would stop to help accident victims , but we are very careful to screen out the seriously financially distressed people from the people who have the money and are only trying to get a free job. We don't advertise that we offer our free services with the exception of a web page and direct contact with church and government officials.

My company does more free work for people than many small shops gross. When we are at a customer's home and we know the customer doesn't have the money to clean a drain, repair a pipe leak, repair a toilet, or repair a furnace and the job takes only a few minutes we almost always do the job for free without even asking the customer. Personally, I joke with people a lot and to reduce their anxiety I will tell them I'm hungry ask if they have some cookies, chocolate, candy, or soda laying around the house so they feel better giving something back.

It feels good to help people who really need help and to help without expecting to be paid and many times we do things for free with no expectation of being paid and we receive a payment from a friend, or relative.t
http://www.inc.com/guides/2010/09/how-to-write-a-press-release.html

http://www.websitemagazine.com/cont...c-goals-of-any-public-relations-campaign.aspx

http://blog.marketwired.com/2011/04/20/5-tips-for-a-successful-social-media-press-release/
 

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i donated 4 hours of my time for a womans shelter...my local builder association was doing the project so i joined in to meet some new people....

the main plumber who basically replumbed the whole house spent 40+ hours on the job

i made friends with the main guy for the womens shelter.....i now get tons of their work on all their other properties....the plumber who donated 40+ hours===he got nothing

my 4 hours of charity turned into $8k-10k so far....charity can turn into profit
 

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i donated 4 hours of my time for a womans shelter...my local builder association was doing the project so i joined in to meet some new people....

the main plumber who basically replumbed the whole house spent 40+ hours on the job

i made friends with the main guy for the womens shelter.....i now get tons of their work on all their other properties....the plumber who donated 40+ hours===he got nothing

my 4 hours of charity turned into $8k-10k so far....charity can turn into profit
Good job! I think anytime I have an opportunity to lend a hand or let people get to know me and what I do is a good thing.
 

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The Ultimate Wire Hider
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4,455 Posts
It's really not that hard to get publicity. There are so many reporters out there who are looking for a story that if you put out enough press releases on a regular basis, someone will notice it and run with it.

Barbara Corcoran (from Shark Tank) once talked about how she sent out a bunch of press releases on a regular basis, and then one day it got printed in the new york times. She was just a small mom & pop operation selling real estate but the press release made her look like a big time expert.

She became the unofficial authority on nyc real estate even though she didn't know a whole lot. So I think that if your press release is succinct, informative, and interesting, someone will eventually print it saying something to the effect of, "Rock Head of Devine Escapes says that leftover material can be used to create other artistic works in your yard." If they happen to be talking about pavers or walkways in the lawn & garden section.
 
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