Hi there...this may sound like a silly question, but what exactly is the purpose of your website?
1. to generate leads
2. sell something
3. something for customers to look at
People buy from people they trust, so IMO the goal of any web promotion is to start the trust building process. I like to give away valuable information that will help potential customers make a good buying decision, one they wont regret.
I like to educate our clients...that way they understand the process and what needs to take place so that they get what they want. So maybe in your case a short report that details the things that can go wrong when someone remodels a home. (bad contractor, bad material, poor quality work..ect)
Then you can demonstrate to the customer why you are the logical choice by showing how you combat those issues.
As for the site one thought on your articles page....have the most recent article at the top.
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