If I were a contractor I would love to pay for the lead only if it resulted in a sale. However, this is asking a lead provider to have great trust that I, along with all their partnerships, choose to let them know that a sale did occur on a lead they passed. This may cost more per lead in the long run if you have a high closing rate also.
As a lead gen company, we have a flat fee per lead which varies only based on the trade. This is the best approach as we focus on what we do best, finding interested homeowners and you do what you do best, close the deal. We ask for a fee that covers our cost to acquire the lead plus a small margin to continue to grow. In most cases this would still be less than if you did the advertising yourself as we reinvest that margin to optimize our ads even further for quality. It would be absurd for us to assume we are due a percentage of your job that you sold.
We also allow you to set parameters to only receive leads that match your requisites before even passing the lead over. Currently we are providing thousands of leads a month to window replacement contractors nationwide, with plans of increasing other trades to the same level by the end of the year.
