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After a good conversation about yellow page advertising I thought I would start a new thread about Newspaper Advertising.

* What papers do you advertise in (big city or local)
* How much do you pay
* What ads have worked the best (wording, color?, placement)
* Do coupons work better than straight ads?
* Do you get more business out of the yellow pages or the newspaper?
 

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We only have one paper so that pretty much answers that question.
A 2 X 3 (two columns X 3 ins., a 'square' ad) runs $75.00 a month, add $10.00 for one color.
I advertized for 2 yrs. and garnered about 3 hits, none substantial and certainly not enough to pay for the ads.
My feeling is that coupons are for grocery stores. How much money do I have to give away to get work? Answer; none.
I have many friends that say that being in the YellowPages really kicked business in gear. I may try it if there looks like an impending slowdown. That's certainly not in sight for the next few years.
 

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Nate, newspapers have a better response than yellow pages for your buck (ROI). Remember newspaper classifieds and newspaper adds are something totaly different. We pretty much have only done the classifieds.

One cool thing about the newspaper is you can sign a 9 month contract, instead of 12. For us there is no reason to advertise roofing in December through February in the Chicago climate. The newspaper doesnt run our adds those months.
 

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Yup Yup classifieds. They have a section just for roofing. People open up the paper and say I need a roofer, I will check the classifieds. A block add as you put it is good for branding, and not much else IMO.

I wouldn't runa block add unless I had accompanyed it with a classified add. Also will your block add be rotating or fixed position? I mean will it be on page 10 in the lowe right hand corner this week and pade 4 in the upper left next week or will it be on page 4 in the left corner every week?

My karate teacher runs newspaper adds. He runs the block adds. He has one fixed and one that rotates where ever they have room. This works out pretty well for him.
 

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When guys say they don't need to advertise, I am both skeptical and jealous at the same time. Then again I am a work whore and will take all the qualified leads I can get my hands on.

Also I think you are a builder and I am a roofer, so I go through 1 job in a day and you might do 5 in a year. You need less leads than I need to keep the machine running.
 

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MinConst said:
I've been doing the small local papers. Have had good results. I have stock to what is called the business services directory sections. It runs me around $300 for 8 weeks.
Do you have a lot of competition from other guys doing similar work who advertise in the same paper?
 
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