I created a newsletter back in March and I send it out by email in pdf format. I am still trying to perfect it but it is doing at least what I was hoping it would do. And that is to keep my name in front of my clients. It helps to serve a s a reminder of different things or may even help them to decide to go ahead on a project that they may have been thinking about. I keep it down to two pages.
My question is what is the consensus of everyone if I create a subtopic with my different vendors? I call it Our Partners. I am planning on debuting it on the July issue. It basically introduces a vendor such as the electrician that I exclusively use. I then state what they do. In this case. Full electrical renovations and general service calls. I do not put any phone numbers or anything on there. It is my hope that they will call me first. however, if they do look them up in the phone book, hopefully the client will tell them why they are calling them.
I would only put the vendors on the newsletter that would refer business back to me.