While its a little early to say this campaign is a success, I've had good luck so far, so thought I'd pass it along.
Credit to Teetor for the original idea of letters to new homeowners. I couldn't locate a free source for timely information (with enough details) on home sales, so I subscribed to Infousa's New homeowners list. I've selected very small areas in older/nicer neighborhoods and filtered for income. The list is delivered weekly in an excel file-- some weeks I'll get 3, some weeks I'll get 10. Costs about $20 month.
I send a very generic letter saying basically if the house isn't just the way you want it, we can help. I send a letter to everyone on the list for the current week and a different version to the people after 6 weeks. I've been getting at least a call a week from the effort and the quality of the lead has been excellent.
My sample is small and timeframe for testing is short but I think this has some potential.
Credit to Teetor for the original idea of letters to new homeowners. I couldn't locate a free source for timely information (with enough details) on home sales, so I subscribed to Infousa's New homeowners list. I've selected very small areas in older/nicer neighborhoods and filtered for income. The list is delivered weekly in an excel file-- some weeks I'll get 3, some weeks I'll get 10. Costs about $20 month.
I send a very generic letter saying basically if the house isn't just the way you want it, we can help. I send a letter to everyone on the list for the current week and a different version to the people after 6 weeks. I've been getting at least a call a week from the effort and the quality of the lead has been excellent.
My sample is small and timeframe for testing is short but I think this has some potential.