Training is real important. If you bring in an experienced salesperson, they tend to sell their way, which may work for you. If you bring in a green salesperson who shows alot of promise, you can train them to sell the way you want em too. But be aware, when you spend the extra to train, they can always leave you and work for another company, but if you don't train em, then you spend nothing, but possibly don't get better salespeople.
You can't afford not to train.
Grump's ideas are fantastic.