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No offense - but I would really get a new designer. from my own experience a few hundred bucks spent now will really pay off down the road. Especially on logo design. but the overal design quality is impotant as well.

It only took me 8 years to finally figure that out :laughing:
 

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Leo G: I don't think it looks that bad.

Yes it does. Read the post cards again.
Full Insured?
Card #2 pushes low scale work.
Card #3 looks like it say gift carp.
Pic #3 looks the best. Change the gift card font and write fully insured.
 

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Leo G: I don't think it looks that bad.

Yes it does. Read the post cards again.
Full Insured?
Card #2 pushes low scale work.
Card #3 looks like it say gift carp.
Pic #3 looks the best. Change the gift card font and write fully insured.

Gift Carps are great! What is the saying? "never look a gift carp in the face"? :w00t::clap:
 

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Get rid of the free estimates. You're going to waste your time on cheapskates and tire kickers. Instead of estimates use design consultations or something similar. Move upward in the market.

The graphics could definetely use some help.
 

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eeeeck

If that designer was on american idol trying to "show off his talent", Simon would rip him a new a$$....lol

-(can't beleive I just admitted to watching that crap,...:no:)

Gift cards can be effective, for sure. But NOTHING will be effective if not done right.

Try a new designer,...re-work the logo, and have a "call-to-action".
 

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I sent out the 10k back in 2008, got some decent responses, nothing spectacular, but the economy was getting really ugly, so I've held off on much advertising this year and gotten some things taken care of (hernia, carpal tunnel surg., with another to go).

I've re-worked my logo and will be printing up new advertising post-cards here shortly for later in the year or early next year, depending on how the timing works out with my next surgery and recovery time.
 

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Discussion Starter · #17 ·
Thank you for your comments on my first post card & gift card. I am really appreciate it.
 

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I'm really glad to see you talking about postcards. Postcard marketing is "in my opinion" the very best way to market for new customers.

However I typically send out a pretty simple looking postcard. I don't want it to look like an ad. Many people will toss it in the trash before even reading it if it appears to be "just another advertisement".

If the card is simple and "non ad looking" more people tend to read it. Your results will be better and the costs are less :)

Postcard marketing can be and should be directed only to the people you target as your best customers. Your verbiage should speak to them.

The key is to know your customer, who they are, where they are and what they want. After that sales become easy.
 

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Yeah, I love being able to target specific neighborhoods. In some of the $800k-$2M neighborhoods, I've sent out full color folders with a letter of introduction, 8 x 11 1/2 design samples printed on photo paper, along with references, etc.....it gets very expensive, very fast :shutup:, so don't do a whole lot of them...

They are also left with each client after a meeting.

Now these folders are something I designed myself on vistaprint, so don't blame any designer for the quality :laughing: , I just uploaded some of our pics/design drawings and added text to one of their templates.

I like the fact that it has the space for your business card on the inside flap too.
 

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