No offense - but I would really get a new designer. from my own experience a few hundred bucks spent now will really pay off down the road. Especially on logo design. but the overal design quality is impotant as well.
It only took me 8 years to finally figure that out :laughing:
I sent out the 10k back in 2008, got some decent responses, nothing spectacular, but the economy was getting really ugly, so I've held off on much advertising this year and gotten some things taken care of (hernia, carpal tunnel surg., with another to go).
I've re-worked my logo and will be printing up new advertising post-cards here shortly for later in the year or early next year, depending on how the timing works out with my next surgery and recovery time.
I'm really glad to see you talking about postcards. Postcard marketing is "in my opinion" the very best way to market for new customers.
However I typically send out a pretty simple looking postcard. I don't want it to look like an ad. Many people will toss it in the trash before even reading it if it appears to be "just another advertisement".
If the card is simple and "non ad looking" more people tend to read it. Your results will be better and the costs are less
Postcard marketing can be and should be directed only to the people you target as your best customers. Your verbiage should speak to them.
The key is to know your customer, who they are, where they are and what they want. After that sales become easy.
Yeah, I love being able to target specific neighborhoods. In some of the $800k-$2M neighborhoods, I've sent out full color folders with a letter of introduction, 8 x 11 1/2 design samples printed on photo paper, along with references, etc.....it gets very expensive, very fast :shutup:, so don't do a whole lot of them...
They are also left with each client after a meeting.
Now these folders are something I designed myself on vistaprint, so don't blame any designer for the quality :laughing: , I just uploaded some of our pics/design drawings and added text to one of their templates.
I like the fact that it has the space for your business card on the inside flap too.
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