I was using Service Magic exclusively as an estimater -supervisor for a company in the Seattle area . At least 20 to 25 leads a month were being purchased from these guys . My experience with them was that you could never get in contact with the owner or person in charge of the operation and when I did get to talk or meet with the person they were cheap tire kickers who wanted the job done for a whole sale price . I could see charging for leads that are real but could not understand how they charge for crappy leads that most of the time you never even got to talk the person . In Sevice Magics defense though most of the other Job lead companies I worked with were the same way .