These questions have all been asked before but since were getting ready to enter 2005 I thought I would ask them again.
Source: Where do your leads come from?
Cost per Lead: What is the average cost per lead for your company?
Win Rates: What are your average win rates?
Please break down the list if possible.
Yellow Pages 5%
Direct Mail 5%
Road Sings 5%
Our average cost per lead is $23
Our average win rate is 25%
We are a very new company.
We just started using direct mail and I'm going to be using it a lot more in 2005. We are also tripling our Newspaper advertising in 2005.
I'm hoping to bring our win rate up to 30-33% and our cost per lead will probably increase to $30-35.