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First off just wanted to say hello to everybody I have been away for a while but im glad to be back!!!

I own a masonry company and 90% of the jobs I do is for gc's. I just hooked up with a company that I am paying around 400 dollars a month to put me at the top of online searches. It will start some time next week. My question is is there any thing I can do to go after home owners instead of waiting for them to come to me?

Im not to sure I want to go the pay for bids route but it looks like that is one of my only options. I really want to grow my company this year so any help would be great!

My website is www.heritagemasonry.org Thanks for all your help!!!
 

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First off just wanted to say hello to everybody I have been away for a while but im glad to be back!!!

I own a masonry company and 90% of the jobs I do is for gc's. I just hooked up with a company that I am paying around 400 dollars a month to put me at the top of online searches. It will start some time next week. My question is is there any thing I can do to go after home owners instead of waiting for them to come to me?

Im not to sure I want to go the pay for bids route but it looks like that is one of my only options. I really want to grow my company this year so any help would be great!

My website is www.heritagemasonry.org Thanks for all your help!!!
If you read a thread I started about “Demographics for Direct Mail” you might get some ideas there.

You can make a list of homeowners that have bought from you and get demographic information on them. Then you can buy a mailing list of people that have the same demographics and mail to them.

Of course you would have to study direct mail or higher a marketing consultant to do it for you.

This might not apply to you, but some contractors come on here looking for help and it appears that they have never read a book about marketing. If you want to be a business owner you should be a student of marketing. You can study marketing, or you can buy leads, or go to work for someone else that understands marketing.
 

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Referrals

You can contact past customers to get referrals. Maybe offer a free inspection or touch up service. You can send them a postcard or call them to see if they know anyone that needs what you do.

Referrals are essential for the success of any business.

You could contact non competing contractors and talk to them about exchanging referrals.
 

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Hey Kevin

I'm assuming your name is Kevin because of your email address on your website :)

Besides blasting classic cars, I have been in Finance and Marketing for years. I have helped companies grow by creating an identity.

I grew up in a contracting family and know the masonry business very well; it's a beautiful talent that is not easy, but it's one fo the toughest to market.

I recommend to most business owners to create an identity for yourself and get traffic going to your site, WITHOUT spending hundreds a month.

1. Social media- Facebook it!! I know some guys are not into it but it is the best way to get people to not only get to know your business, but get to know you! There are hundreds of masons in your area (I grew up in your area, Portuguese :) You need to put a face to your company; photos of you, your family, your dogs! I don't care, just let people know there is a good person behind your company.

2. Craigslist- Ok, I know you just went, "UUggghhh" but at least it will get traffic to your site, which will bring your website higher on the list in a search engine; yes, you can do this free!! So be sure to add your website link to your ad.

3. One more thing...Constantcontact.com...it's free to begin with and very inexpensive once you build your cliental list. Collect info from everyone you talk to; by phone, by craigslist ( keep their email address) or anyone you speak to. Once in a while, maybe the beginning of a busy season or a special for the off times, send out an email through one fo their templates (very easy) and either talk shop or send out a special offer.

The more people you talk to, the more you touch people by email, the more you touch people on Facebook, the more people will remember you and will instintively refer you as soon as someone says, " Hey, do you know a mason??"

Good luck!!:thumbsup:
 

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First off just wanted to say hello to everybody I have been away for a while but im glad to be back!!!

I own a masonry company and 90% of the jobs I do is for gc's. I just hooked up with a company that I am paying around 400 dollars a month to put me at the top of online searches. It will start some time next week. My question is is there any thing I can do to go after home owners instead of waiting for them to come to me?

Im not to sure I want to go the pay for bids route but it looks like that is one of my only options. I really want to grow my company this year so any help would be great!

My website is www.heritagemasonry.org Thanks for all your help!!!
$400 a month to be "at the top" of searches. I hope you have some performance stats in your contract with them so if they don't get you into that "top" category you can fire them. Are they redoing your website also as part of that cost?

One off topic question, why is your website a .org?
 

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The old adage, "it's not what you know, but who you know" still comes into play despite the scramble to be on p.1. I am sure the local rock yards get asked for referrals a lot. How can you get on their good side? Seek out the minor work, as these jobs frequently turn to bigger tasks. Heck, join a book club with the local temperance union.

Somehow, we need to get "known" before one goes online.
 

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First off just wanted to say hello to everybody I have been away for a while but im glad to be back!!!

I own a masonry company and 90% of the jobs I do is for gc's. I just hooked up with a company that I am paying around 400 dollars a month to put me at the top of online searches. It will start some time next week. My question is is there any thing I can do to go after home owners instead of waiting for them to come to me?

Im not to sure I want to go the pay for bids route but it looks like that is one of my only options. I really want to grow my company this year so any help would be great!

My website is www.heritagemasonry.org Thanks for all your help!!!
I'm assuming that the 400 per month youre paying is going to an SEO specialist? Make sure your expectations of this service ir realistic. In other words, if theyre promising you 1st pagelisting in the first 30 days,its not going to happen. However, if you have a time line of 4 to 6 months, you should be fine.

Also, ranking depends a lot of search volume. Its so easy to rank keywords that have little search volume. That said, make sure your keywords have high search volume.

Moreover, make sure that theyre not aggressively optimizing your website as Google will penalize you. Google likes a website to age gracefully.

As to other marketing modalities, establish a listing of all existing customers and remain in touch with them from time to time through postcards reminders. I found this to be very helpful... When theyre remonded of your existence and services, they re bound to call you again.

www.superiorhomesolutions.net
 

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Discussion Starter #10
thanks for everybodys help! Right now I do all my work for just GC"s so i got that covered. The company Im using is YP advertizing sulotions and trust me if I dont see a return on the investment there a## will be kicked to the curb.

Sence I do work just for GC's I have a solid foundation of steady work I just wanted to grow the company. I was also thinking of doing something like valpac has any of you done that before??

As for the craigslist post I stopped doing that about 3 years ago becase I found that every single job I was going to look at was just a WASTE OF TIME. They wanted jobs done for next to nothing and they were finding people coming in with prices 2000 dollars less then my bid. I have only gotten 2 good jobs for the site and I just dont think its worth the time.
 

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A pal of mine from Hudson NH used the same YP advertising crap. Not one call, plus a $200 a month commitment. Dont do it, trust me. Val pack is what, 30k houses, in a package all bunched togeher? We get those, they whole unopened package goes in the trash.
 

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Discussion Starter #12
A pal of mine from Hudson NH used the same YP advertising crap. Not one call, plus a $200 a month commitment. Dont do it, trust me. Val pack is what, 30k houses, in a package all bunched togeher? We get those, they whole unopened package goes in the trash.
thanks man I am giving them 2 months as I allready signed up but after that im done
 
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DarrenSlaughter said:
GC's aren't going to search Google, they are going to ask at the supply house, at the union hall, at everywhere but Google.
Or when there mad at there current painter. I got calls from two local GC"s today telling me they have several projects right now and ten more in the oven..... My first question to then is always don't you already have a painter? Answer yes we do but he pissed us off so we are getting several quotes from painters whoever comes in with lowest number wins. My answer , well it's not going to be me. I refer them to a couple I know who work for peanuts and run around like chickens with there head cutoff and go on my way to the work that is profitable for me.

When I did work for GC"s we tried finding ones who wanted to do negotiated work that worked for both of us. We sent out letters of introduction to them with examples of projects we had done a brief overview of our company. Then a follow up phone call and a trip to there shop or job site. We did find a couple we had a long time great working relationship with but have since retired or gone out of business.
 

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my uncle theboss pls golfhe plcs hiself in thesocial cirlesof weathpeopl poorpeple nogoodfor biness no midle clssmony left

Translation:

"My uncle, the boss, plays golf. He pleases himself in the social circles of wealthy people and poor people. Not good for business, no middle class money left".

Pleasing yourself on golf courses is not good for business? Back to the drawing board I guess!
 
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