[Grumpy]

I'm wondering if anyone has done any market research or knows where some market data can be found...

How old is the average purchaser of major home improvements?
What reason do the purchasers choose their contractor?
Do many purchasers frown upon import cars?

This type of stuff.. You can hire market research firms but I was hoping to find some generic data and not have to make that kind of expense.

Any links?

 

[Mark]

Up here we can surf the "Statistics Canada" website which is provided from the gov't and will give you all the demograpics you may need to identify your target market. I am sure the US gov't must have censes (sp) info available for each region.

 

[Nathan]

Theres a lot of info here but you have to dig for it.

http://www.census.gov/

 

[Grumpy]

"dig" being the key word. It doesnt have all the info a successfule marketeer needs but it does have demographics.