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diplomat
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Small custom is basically my niche. Not very custom, but stand out compared to spec and tract by having deliberate decisions that raise the cost to make them more energy efficient, lower maintenance, and a little different. Generally the exteriors are very basic, but inside is nicer than the average for the area. Semi-custom cabinets, radiant heat, stained concrete, lots of tile.

This is in Fairbanks, Alaska, where everything is a little different though.
 
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