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A builder that I used to do a lot of work for, was very successful at building upscale little ranchers.
They really appealed to older people, looking to down size for one reason or another. (no stairs)
They liked the fancy trim and crown, hardwood floors, , etc.
The builder then went onto larger family type homes, two story etc, and went broke.
Older people have money , young families generally do not. They are going to go for the cheap one, adding fancy stuff later.
There seemed to be a niche in the market for that type of home.
 

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the ones we were doing were basic .Two car garage ,trimmed out. Three bed two bath , nice kitchen with granite sometimes, hardwood, carpet in bedrooms,
Crown, chair rail, Plinth blocks, architrave,
1100 sq and up.
Put a lot of lipstick on it.
 
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