That hits it dead on IMO. The ad is very busy. I'm not saying it won't work because you'll probably get response from it. But most people won't "see" what you're selling because there is no visual distinction.Thanks for the advice PC. I have the license number and phone 3 on both pages. You not seeing that tells me alot.
During the sales presentation both of those statements are backed up in writing. All competitors acrylic products are compared. Our's is the best.The incert is pretty well done, but what about the lowest prices " GUARNTEED" or the "WE'LL PAY YOU" statments. Theres nothing to back them up. Thickest in the industry? Just look like blanket statments to me. No warrenty info. Should generate leads for you but I wish a homeowner would pull one of those flyers out during a sales call, I'd feast on it.
the stament does not say what he will pay. Offering to pay tells the customer you are open to negotiating. It tells the customer you don't know or believe you are offering your lowest price, so you are telling the customer they better check with more contractors. It tells the customer you probably won't quote your best price up front. Your goal should be to stop the customer from thinking about calling more contractors, so don't ask the customer to compare your price.PC
I know you have alot of experience with doing newspaper inserts. What, specifically, is so wrong about the "We'll Pay You". I can't see the problem there.Thanks in advance
I get what you are saying. I think it is fine though. Here we're some of the coices that I chose from.Hey Darren,
I would change would be to remove the word "expensive" in the wording. Although used in a positive connotation (doesn't have to be expensive) it still plants that word into the brain. Maybe utilize "affordable" in some form on that side instead. And the period in your phone number throws off the flow for me - but that's probably just me.