Lol. Sometimes.Leverage like " you best do like you said you would or you wont get paid leverage? " That chit works.
I probably lost a lot of people on that.
But consider this........
Where was the business leveraged in 1980? In 1990? In 2000? Study the process of changing leverage? It's highly flawed.
Who had higher leverage in 1998; the business with a website or the business with a newspaper ad? OK, what about 2000?
Now what about 2013? 2 companies, both have websites. One has leverage one has none. Why? Where does leverage come from?
The answer comes from how and why a cell structure exists. It has to do with time.
Why do some companies always seem to have leverage while others never seem to have it?
Anyhow, it's a discussion on perspective, not a "how to" guide really.