CyFree, it is the only advertising we do. Other than keeping a stack of cards with me that I hand out when some one asks. Face book has been an incredible lead source for us. We do not promote posts, nor do we pay for any of the extras they offer....Every lead and like is organic through followers and past clients. I cant tell you how often I hear, "I saw the Kitchen remodel you did for blah blah blah on face book, and I want that too!!!" All we do is post every thing we do, minus all the boring dry rot jobs (dont want them to unlike us do to seeing the same thing over and over again...).....seems to keep us in followers minds, then, when they comment on some thing they like, their friends see it, we get an extra like or two, then gain a few more followers... its been great. Every now and then we get a job from someone that never saw our facebook, but was referred by some one who did...lol
and as far as the millions of likes....I found that the ones with millions of likes are paying for their promotions. So "like" farms are just adding to their numbers but they wont actually gain any leads from some one who liked them from "germany" or what not...I might have 4 or 5 likes from guys on here......that wont gain any leads from due to distance, but I still appreciate the support from them. And I have liked several of theirs just due to the slight connection from here, to keep up with how they are doing.
I cant tell you how it is working....but I have noticed that most of the guys on facebook dont post regularly. We try to post every single job. And we post in stages if what has been finished for the day seems to be interesting enough to catch attention. Kinda like mini shows...."stay tuned for tomorrows line up of...." For instance, there is this guy that I follow. He is another contractor that I was going to start doing some work for but we never seem to be able to get our schedules lined up.....but he will post a before pic of a kitchen or bath that he is starting and you wont see another post from him about it. Kinda makes you think "what happened? did you finish it? did it turn out nice?" so we want our followers to see the start, progression, and the finished piece.
Our facebook page has been slow the past 2 weeks as we have 4 kitchens, 2 baths, 1 office remodel, and a pretty hefty set of built ins for a library all getting priced out now.. been home the past week just getting all the proposals out and already signed the one kitchen and both bathrooms. the office should be signed today upon drawing approval, and will be a busy couple weeks after that....lol
and thanks for asking about it....Just gave me a thought. Maybe posting on face book all the sketch up drawings of these kitchen, bath, and remodels will help spring ideas to people as well....
hmmmmmm........
edit....WOW, sorry for the long read....lol