I'm not familiar with that site, but most of the lead gen sites just use adwords, googles pay per click platform for leads. For some it's easier and saves time to use these lead gen sites. If they offer a free trial, my advice is to try it.
I've never heard of them either, but I read their information and it looks like you pay a base monthly fee, then 'bid' against other local contractors for leads. It's maybe worth trying, but what other ways of getting local leads are there? Bulletin boards, postcards, door hangers, other? :thumbsup:
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