Contractor Talk - Professional Construction and Remodeling Forum banner

Lead Company Issues

8027 Views 55 Replies 14 Participants Last post by  tinner666
I am the owner of a small home imp lead company. I got my start at one of the 'big 3' and quit about 2 years ago. Most of the threads I read about them are absolutely true. I have seen it all first hand, and thinking about it makes me want to puke. I will keep them annoymous because I am not in the business of slandering anyones company.

Here is one thing that really gets to me:
The excuse that most of you have seemed to buy in to 'people fill out more then one form on more then one website'. This is complete garbage. The lead companies have been using this excuse forever because none of them want you to know the truth. The truth is that all lead companies that use this excuse because they are buying or swapping leads with other lead companies. A customer will occaisionally go to more then one website, but it is quite rare. Think about it.. if a lead company delivers their lead to their contractors and then swap that lead with another lead company, it cuts their lead cost in half. I have been approached by at least 10 different companies to do some form of this swapping. I have declined every time. Believe that!

The reason for this post is to try to find a way to give the contractor what they want, without losing my shirt in the process.

I have tried the percentage of job sold system. It seems like a win-win in theory.The problem is I have had contractors land a job, and not admit to it (I have called the homeowner and busted the contractor). I have no protection and the only thing I can do is kick them out of my network and I have paid for all of the leads with nothing to show for it.

I have pitched the AdWords management idea. Contractors seem very receptive to it. The problem is the cost. Most contractor websites need major redesigns in order for the advertising to work. At the very least they need some new landing pages added to their site. To design pages, create a geo targeted campaign, and manage it for the first month costs between $1500-$2500 before a dollar is spent on the actual advertising. Most contractors dont have this kind of cash. Plus there is no guarantee on volume or lead cost. It all depends on the service area and job type they do.

My current pricing structure is like most: I have prepaid lead packages and monthly packages with returns on leads. I dont really like it, but I cant seem to find another way that works for both sides. I dont swap or buy leads from anyone (they are 100% PPC) but I need to sell them 2-3 times to make a profit. This means the contractors that dont land the job will not be happy.

The truth is we need something new. I have been through a lot of threads on this site trying to find some new ideas, and all I can find is what contractors dont like. Any good ideas of new ways that would work for both contractor and lead company???
See less See more
41 - 56 of 56 Posts
I have done a lot of research lately on SEO for my company website. What I have found is there are many companies out there that promise to instantly elevate your web presence to the first page of Google as long as you pay an up front cost of $1000 or more and then a monthly fee that's as much as $500 to keep you there. What I discovered is that most of these companies making these promises use "black hat" techniques that only work when you are paying their fees. Worse yet if those techniques are found out by Google you run the risk of being blacklisted. The way I decided to approach SEO is I hired a "coach" that is helping me redesign my website from the ground up so that it has a good SEO foundation that I can build on. The first thing we are doing is putting the site on a Wordpress blog. Wordpress is very easy to use and delivers professional results. I am just getting started with the SEO thing but am hoping to have my site revamped and live in the next 2 weeks. Good luck.
Just start right here;
<title>Keever & Associates</title>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta name="generator" content="NoteTab Pro 4.95">
<meta name="author" content="">
<meta name="description" content="">
<meta name="keywords" content="">
has anybody ever used constructiondeal.com
Why would you want to share the 'lead' with 4-5 others in a dog eat dog fight? And pay for that privilege?

DO your legwork and develop your site. The SEO is 'free', so to speak.
Shot down

I signed up for the free service, took awhile
This company has as a lot of complaints and don’t see it going anywhere.
Looks like this company ranks up there with service magic and everycontractor.com
It’s too bad I like there format
:blink:
I think you are right

Why would you want to share the 'lead' with 4-5 others in a dog eat dog fight? And pay for that privilege?

DO your legwork and develop your site. The SEO is 'free', so to speak.
I think you are absolutely right, and that is what I have been doing, also flyers and ppc campaign, I have not worked in about 2 months though and I have been trying to get anything going, it is the first time, well the first year that business has been so hard
Also I found a post not to long ago about some companies that they offer leads for free and then pay a fee for the actual job about 8-10% does anybody know anything about that? In texas ?
Just start right here;
<title>Keever & Associates</title>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta name="generator" content="NoteTab Pro 4.95">
<meta name="author" content="">
<meta name="description" content="">
<meta name="keywords" content="">
Thanks Tinner. Html code? What do I do with it?
For instance. Btw, I only read the first sentence on your site.

<title>Keever & Associates, Residential and Commercial Site Builders</title>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta name="generator" content="NoteTab Pro 4.95">
<meta name="author" content="">
<meta name="description" content="Puget Sound Builders and designers of mini-malls, large malls, and residential neighborhoods">
<meta name="keywords" content="Puget Sound Construction Designers,Large and Small Commercial proect managers,">
I couldn't C&P that sentence from your site. Which is a part of the image....When your text is part of the image, it's invisible to Google. Absolutely worthless for seo. Since G can't see it, I doubt it can be found if you did C&P it into the search box.
  • Like
Reactions: 1
When I c&p'ed this, "Keever and associates" you did show up. But, how many new clients that don't know you by name will G that? You have to define the client you want and target that phrase.
Get a G webmaster account and use it. ( I have one I seldom use. So do what I say, not what I do, or don't do) Everytime I use it, my targetted, not general traffic picks up.
Take Festerized.

'Remodeller'
'framer'
'carpenter'
'remodeller in NJ'
'hire a custom builder in NJ'

Which searcher on G do you think will be his next client?
I did thanks

Did you read the articles about long tail searches?
I did that and I have been working on it, also I have been giving a name to all of my pictures, and gave title names to all of my pages
I just picked up two books today
Search engine optimization and Google adwords for dummies today
I spent the last 2 hrs reading Google adwords for dummies
I’m learning alot
I also did some of my own recon, every tried clicking on the "cached" at the bottom of the add
All relevant keywords show up highlighted
Last week I started changing my wording on my site to match long and short phrases
My main mission is to create keywords on my site that work with relevant adds and google adwords
I haven’t figured out how to verify my site and extend my root? For relevant adds
Ever since I launched my site about a year ago I get about 3 calls a week for search word optimization
Pricing anywhere from $1k. To 10k, with a monthly maintenance fee around $160.00
Just sounds like a scam to me
Does anyone know what happens if you fail to make your monthly payments
Do they shut your web site down??
Almost like yellow pages turning off your phone if you fail to make a payment
See less See more
I just picked up two books today
Search engine optimization and Google adwords for dummies today
I spent the last 2 hrs reading Google adwords for dummies
I’m learning alot
I also did some of my own recon, every tried clicking on the "cached" at the bottom of the add
All relevant keywords show up highlighted
Last week I started changing my wording on my site to match long and short phrases
My main mission is to create keywords on my site that work with relevant adds and google adwords
I haven’t figured out how to verify my site and extend my root? For relevant adds


Ever since I launched my site about a year ago I get about 3 calls a week for search word optimization
Pricing anywhere from $1k. To 10k, with a monthly maintenance fee around $160.00
Just sounds like a scam to me
Does anyone know what happens if you fail to make your monthly payments
Do they shut your web site down??
Almost like yellow pages turning off your phone if you fail to make a payment
Yup. Sounds like a scam to me too. If you're talking about 'commercials' and google adwords, ads is spelt like this 'ad'.
You're on the right track. Optimization is just utilizing what you seem to already know. Natural traffic takes a while. Just keep plugging and do your own ads.
"Pricing anywhere from $1k. To 10k, with a monthly maintenance fee around $160.00
Just sounds like a scam to me"
I bet the monthly fee is to pay G for the adword campaign. The $1k to $10 is for the Ferrari payments. Go for it. The guy really does need to keep up those payments. He can use the help.
41 - 56 of 56 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top