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"but Ill lower it to be more competitive" this is where you will get into trouble.

The guy coming in at a very low price does so because that's his business model. He knows once he has his foot in the door he has a captured audience, and will charge for extras, e.g. cutting jambs, , base removal, moving furniture, etc.. These guys are shrewd and sleep comfortably at night knowing their game is ambushing their victims. I see it all the time with bathroom remodels. They come in low and knock their victims over the head for plumbing, electrical etc.. Issues that I know need attention and will be upfront about, but these guys act as if they are surprised when they present it to their victims.

You need to explain exactly what your price includes to your customer and emphasize they need to compare apples to apples if they are shopping price.

Look, some consumers are just fixed on price and will go for the bottom feeder, you can't justify your price to them, but many people want a good job first and are willing to spend the money if things are explained to them.

Sell your potential customer a good quality job, don't lower your price to meet the bottom feeder.
 
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