Buying online can save money, although it puts more on your shoulders.
I happen to think that local shopping is not only better for the economy in your area, but also you will have someone face to face to talk to if any issues arise.
But if it saves 700 bucks, how can you argue too much with that huh?
All manufacturers have a good, better, and best in their line. I encourage you not to shop on ratings alone. Stick with these manufacturers, and buy the best quality within these manufacturers.
Pergo
Wilsonart
Quickstep
Allock
Witex
Armstrong
some of these manufacturers have products so durable, they have a commercial warranty.
good luck